Senior Programmatic Executive

Next 15 Group plc; Greater London; On-site; GBP 50,000 - 78,000; Full time

Benefits offered by this job

Competitive compensation package

25 days leave

Life assurance

Job summary

Encore Digital Media, based in London, seeks a Programmatic Manager with 3+ years’ experience managing campaigns across multiple DSPs to join the UK delivery team. You will implement and QA creatives, manage budgets, and optimise campaigns to achieve targets across B2B, Automotive and FinPro verticals.

You’ll work with 3PAS tagging, tracking pixels and verification pixels, delivering insights and weekly trend reports, and helping evolve Encore’s programmatic offering.

Qualifications

• 1+ years’ experience running campaigns across multiple DSPs (The Trade Desk, MediaMath, DV360, StackAdapt, Teads Ad Manager, Xandr).
• Experience contributing to programmatic plans and brief responses.
• Comfortable working with 3PAS tags and site tracking.
• Attention to detail to ensure campaigns are set up to a high standard.

Responsibilities

• Implement campaign collateral – uploading and QA’ing creatives.
• QA briefs and challenge unclear parts using KPI guidance from the client/strategy teams.
• Create and QA tracking pixels; implement verification pixel tracking.
• Manage budget allocation, setup and pacing to hit targets.
• Create campaign trackers to monitor performance and trends.
• Produce weekly insights reports and recommended optimisations.
• Deliver end-of-campaign reports with results and learnings.
• Regularly optimise campaigns to meet conversion, CTR and viewability benchmarks.
• Contribute ideas to evolve Encore’s programmatic offering.

Skills

DSP campaigns

Campaign management

3PAS tags

Attention to detail

B2B media

Deadline driven

Analytical thinking

Team player

Excel

PowerPoint

Job description

Encore Digital Media are audience targeting specialists, focussing on B2B, Automotive, and Finance verticals. We are looking for a brilliant Programmatic Manager with 3 years’+ experience managing campaigns across multiple DSPs to join our growing and thriving team. The position is based in the UK part our specialist campaign Delivery Team.

Key Responsibilities

• Implementation of campaign collateral – uploading and QA’ing creatives
• Ensure all briefs received are thoroughly interrogated. Challenge any parts of the brief that are unclear using the planning/strategy teams KPIs outlined by the client.
• Creation & QA of tracking pixels
• Implementation of verification partner tracking pixels etc.
• Budget allocation, set up and pacing of the campaign to achieve targets.
• Creation of campaign trackers, to monitor performance.
• Weekly reporting with insights into trends, optimizations, suggested amendments.
• End of campaign reporting (in conjunction with the Audience team) to highlight success and suggest changes for any future campaigns.
• Regular campaign optimisation to ensure campaigns are hitting Conversion, CTR, and Viewability benchmarks.
• Contribute to ideas around evolving the Encore offering across programmatic trading.

Skills Required

• At least 1+ years’ experience running campaigns in multiple DSP’s, such as: The Trade Desk, MediaMath, DV360, StackAdapt, Teads Ad Manager, Xandr.
• Experience contributing to Programmatic plans & brief responses.
• Comfortable working with 3PAS tags and site tracking.
• Attention to detail to ensure all campaigns are set up to a high standard.
• Knowledge of B2B media & marketing.
• Ability to work to deadlines and manage a variety of different tasks
• Highly analytical with a honed ability to problem-solve & optimise.
• Team player with excellent people skills
• Demonstrate competency of using Microsoft Excel, Word and PowerPoint

Encore offers

• Competitive compensation package
• 25 days leave, increasing to 30 days based on service
• Additional 'moments that matter days' for birthdays, sports days, and other important life moments
• Time off for volunteering
• Life assurance, healthcare cashplan, employee assistance programme, and Digital GP
• Cycle to work scheme
• Flexible spending allowance for health/dental insurance, wellbeing, family life, work life, hobbies and experiences
• Quarterly in-person and virtual social activities
• Office transfer and secondment opportunities

About Encore:

Encore Digital Media, based in London (UK) part of N15 Group, is a specialist programmatic partner with a primary focus on B2B, Auto and FinPro.