Programmatic Executive

GB News; Greater London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A digital media broadcaster based in London is seeking a Programmatic Executive to join their team. The role entails monitoring programmatic revenue and optimizing performance across platforms. Candidates should have 1–2 years of experience in digital advertising, strong analytical skills, and the ability to manage multiple tasks in a fast-paced environment. This position provides an excellent opportunity for career growth within a dynamic team that works across diverse digital projects.

Qualifications

• 1–2 years of experience in digital advertising, with a focus on programmatic.
• Strong analytical skills and comfort with data analysis.
• Proven ability to manage multiple stakeholders in a fast-paced environment.

Responsibilities

• Monitor daily programmatic revenue across all platforms.
• Assist in managing and optimizing Direct, PG, PMP, and PD deals.
• Work closely with Product, Tech, and other teams to implement strategies.

Skills

Digital advertising experience

Understanding of the programmatic ecosystem

Analytical skills

Problem-solving skills

Ability to manage multiple tasks

Experience in CTV/FAST programmatic

Tools

GAM

SSP dashboards

Job description

Programmatic Executive (Web, App, CTV & FAST)

Location: London

Department: Programmatic

Reports to: Executive Director, Programmatic

About the Role

We are looking for a proactive, analytical individual with a passion for programmatic tech to join our programmatic team. This role offers significant career growth potential by providing a unique opportunity to work for a broadcaster with a full digital footprint across TV, Non‑linear TV, websites and apps. The position offers broad exposure to multiple projects across all digital disciplines, making it ideal for someone eager to grow and diversify their skill set.

Revenue and Yield Optimisation

• Monitor daily programmatic revenue performance across all GB News platforms
• Maximise performance of existing partners through yield optimisation initiatives including floor price optimisations
• Build and maintain dashboards to automate reporting and ensure daily updates
• Build strong, collaborative relationships with our key partners through weekly/monthly meetings

Operation and Delivery

• Assist end‑to‑end campaign set‑ups, management and optimisation of Direct, PG, PMP and PD deals across DSPs and SSPs
• Create, modify and audit placements across all SSP and DSP partners
• Manage internal technical processes such as ads.txt updates, inventory mapping and creation of ad units and placements
• Coordinate with wider stakeholders to ensure smooth delivery of projects
• Support inventory forecasting, QBR and other day‑to‑day operational tasks

Cross‑functional Collaboration

• Work closely with Product, Tech, Data, Membership, Commercial and other internal teams to deliver programmatic strategies
• Support pre‑sales requests to help secure programmatic and direct advertising deals
• Contribute to internal documentation, best practices and process improvements

Skills and Experience

• 1–2 years of experience in digital advertising, preferably in programmatic, ad operations, or yield management
• Foundational understanding of the programmatic ecosystem (SSPs, DSPs, exchanges, data partners)
• Strong analytical skills and confidence working with data
• Proactive problem solver with excellent attention to detail
• Ability to manage multiple tasks and stakeholders in a fast‑paced environment
• Previous experience in CTV/FAST programmatic or Ad Operations is a bonus
• Familiarity with GAM, SSP dashboards and other monetization platforms