Senior Programmatic DOOH Lead

WPP; Greater London; Hybrid; GBP 85,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Pension plans

Vision and dental insurance

Paid time off

Partner discounts

Mental health days

Hybrid work model

Job summary

WPP Media OOH is the UK’s leading out‑of‑home specialist, part of WPP Media. We are seeking an Associate Director to lead programmatic DOOH planning, drive data‑informed campaigns, and partner with planning, commercial and digital teams across the UK.

You’ll lead complex briefs, educate stakeholders on DOOH advantages, and craft client narratives tailored to sector objectives. The role offers a hybrid working model with strong growth opportunities within the WPP network.

Qualifications

• Good understanding of media (essential)
• Experience in programmatic planning and activation
• Familiar with OOH advertising (preferred)
• Ability to explain data-informed planning to stakeholders
• Strong organisational skills and attention to detail

Responsibilities

• Lead and support on programmatic DOOH planning best practices and documentation, supporting planning OOH and digital teams where needed
• Lead and support on complex and data-heavy briefs – 3PD and 1PD planning, custom API triggers, measurement solutions and multichannel activations
• Support with how WPP Media’s programmatic DOOH offer is positioned to clients and within the market
• Proactively educate internal stakeholders on the advantages of programmatic DOOH
• Craft narratives and storytelling frameworks for the use of ADOOH, tailored to client sector and objective
• Track commercial agreements, forecasts and pipeline
• Support with Salesforce admin

Skills

Media planning

Programmatic planning

OOH knowledge

Data interpretation

Client communication

Project management

Tools

DSPs

Data platforms

Salesforce

MS Office

Job description

WPP Media OOH is the UK’s leading out‑of‑home specialist, part of WPP Media. We are seeking an Associate Director to lead programmatic DOOH planning, drive data‑informed campaigns, and partner with planning, commercial and digital teams across the UK.

You’ll lead complex briefs, educate stakeholders on DOOH advantages, and craft client narratives tailored to sector objectives. The role offers a hybrid working model with strong growth opportunities within the WPP network.