Programmatic Lead: UK & EMEA Strategy

WPP; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Pension plan

Paid time off

Dental insurance

Mental health days

Job summary

WPP Media in the United Kingdom seeks an Associate Director, Programmatic to lead programmatic media across display, video and mobile for multiple EMEA markets. You will provide strategic insight, drive supplier relationships, and oversee central campaign executions.

The role demands strong leadership, experience managing large-scale accounts (DV360, Google Ads, Trade Desk), and a track record of delivering integrated digital campaigns for major brands. A hybrid pattern in the UK is in place.

Qualifications

• Experience leading programmatic media across multiple markets.
• Proven ability to optimize programmatic accounts for performance and efficiency.
• Strong collaboration with cross-functional teams including media, data, and trading.
• Experience with DV360 and Google Ads as core platforms.
• Ability to mentor and develop other team members.

Responsibilities

• Oversee programmatic accounts and ensure timely optimization.
• Take responsibility for financial and commercial performance of accounts.
• Collaborate with Social / Cross-Channel Activation Director on integrated strategies.
• Engage with local territories to drive digital maturity in Display and Programmatic.
• Mentor team members and support career development.
• Partner with Reservation Media and Investment teams on platform onboarding and best practices.

Skills

Team leadership

Campaign management

Digital marketing strategy

Cross-country collaboration

Programmatic optimization

Tools

DV360

Google Ads

DoubleClick Search

Google Analytics

Trade Desk

AppNexus

KPI reporting

Job description

WPP Media in the United Kingdom seeks an Associate Director, Programmatic to lead programmatic media across display, video and mobile for multiple EMEA markets. You will provide strategic insight, drive supplier relationships, and oversee central campaign executions.

The role demands strong leadership, experience managing large-scale accounts (DV360, Google Ads, Trade Desk), and a track record of delivering integrated digital campaigns for major brands. A hybrid pattern in the UK is in place.