Senior Product Marketing Manager, OTC Derivatives Data

ICAP; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Parameta Solutions, part of TP ICAP, seeks a Product Marketing Manager with 5-7 years in financial B2B to drive go-to-market strategy for OTC data products. You will shape messaging, create compelling content, and run multi-channel campaigns that generate demand and pipeline growth.

You will collaborate with sales, product, and client success teams to translate complex market data into clear client benefits, using digital channels to expand brand awareness and produce qualified leads.

Qualifications

• Formal experience in product marketing in financial services, derivatives or market data preferred.
• Knowledge of financial markets and derivatives across capital markets (rates, inflation, money markets, energy, commodities).
• Experience with go-to-market strategies, positioning, and messaging for data products.
• Experience designing multi-channel campaigns (digital, events, content) that generate leads and pipeline.
• Strong technical writing and editing ability with attention to detail.
• Ability to translate complex concepts into clear client benefits and collate tailored marketing content.
• Market research and tracking competitor activity to inform positioning.
• Excellent written and verbal communication skills for cross-functional collaboration.

Responsibilities

• Lead development and execution of product marketing plans, positioning, and messaging for Parameta OTC data and analytics.
• Design and execute integrated go-to-market campaigns across channels to raise awareness and generate MQLs and pipeline.
• Collaborate with sales, product, and client success to create tailored marketing content and campaigns.
• Leverage insights to inform marketing strategies and maintain competitive positioning.
• Partner with digital agencies to scale a high-performing digital growth engine (SEO, paid media, website, email, content).
• Drive alignment within the commercial organization and coordinate across functions to deliver results.

Skills

Product marketing

Financial services

Derivatives

Market data

Campaign management

Content strategy

Digital marketing

Demand generation

SEO

PPC

Tools

Hubspot

Salesforce

Job description

Parameta Solutions, part of TP ICAP, seeks a Product Marketing Manager with 5-7 years in financial B2B to drive go-to-market strategy for OTC data products. You will shape messaging, create compelling content, and run multi-channel campaigns that generate demand and pipeline growth.

You will collaborate with sales, product, and client success teams to translate complex market data into clear client benefits, using digital channels to expand brand awareness and produce qualified leads.