Product Marketing Lead, OTC Market Data & Analytics

TP ICAP Group

City Of London

Hybrid

GBP 70,000 - 100,000

Full time

14 days+

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Job summary

Parameta Solutions, part of TP ICAP Group, seeks a Product Marketing Manager with 5–7 years in financial B2B marketing to drive go‑to‑market programs for OTC market data and analytics. You will collaborate with sales, product, and client success teams to translate complex data offerings into compelling client stories.

You will design multi‑channel campaigns, optimise digital growth, and partner with agencies to build pipeline and MQLs in a hybrid London setting.

Qualifications

Formal experience in product marketing in financial services, derivatives or market data preferred.
Ability to craft compelling marketing content and campaigns targeting financial market participants.
Experience designing multi‑channel demand generation programs.
Ability to translate complex product features into clear benefits for clients.
Excellent writing and editing skills with attention to detail.
Experience collaborating with sales, product and client success teams.

Responsibilities

Lead development and execution of product marketing plans, positioning, and messaging for OTC market data, indices and analytics.
Design and drive integrated go‑to‑market campaigns across digital, events, and content channels.
Create tailored marketing content and campaigns with sales and client success teams.
Work with digital agencies to scale a high‑performing digital growth engine.
Monitor market trends and adjust positioning to stay competitive.