Senior Product Marketing Manager (B2B Hardware)

Brand Recruitment; England; Hybrid; GBP 60,000 - 85,000; Full time

Job summary

Brand Recruitment is partnering with a founder-led hardware business to recruit a Product Marketing Manager for the distributor channel. The role focuses on turning technical features into compelling messages, shaping product positioning and GTM plans for launches and new markets.

You will enable international distributors with tools, content and campaigns, while contributing to brand activity and demand generation. Hybrid work with a Hertfordshire office and home days.

Responsibilities

• Turn complicated technical features into clear, persuasive messages that make customers sit up and take notice.
• Develop product positioning and go-to-market plans for launches and expansion into new market verticals.
• Arm international distributors and sales teams with brilliant marketing materials, sales tools and product content.
• Support distributor partners with campaigns and communications that generate enquiries and help them sell more.
• Keep tabs on competitors, market developments and customer needs, spotting opportunities others might miss.
• Drive product launches, from messaging and distributor toolkits to campaigns and follow-through.
• Make a splash at industry exhibitions, trade shows and events.
• Support PR, digital marketing, social media and wider brand activity.
• Take ownership of marketing priorities, working autonomously while collaborating with sales, technical and product colleagues.

Job description

Clever products with global reach - there's plenty to shout about with this role.

We are working exclusively with an established, founder-led hardware business with a strong reputation and an international distributor network. With new markets to explore and plenty of product launches on the horizon, they're looking for someone who can turn technical know-how into compelling messages and commercial growth.

It's an ambitious, collaborative business with no appetite for micromanagement. Good people are trusted to get on with the job.

The Role

Some product marketing roles are all about making things look good: this one's about making things sell.

This is an opportunity to take ownership of product and distributor-channel marketing for a global business; from sharpening product positioning and supporting international partners to launching new products and opening up new market verticals, there's plenty to get your teeth into.

The main focus of the role is product marketing, channel growth and sales enablement, with brand visibility, PR, digital marketing and social media also featuring in the remit.

Key Responsibilities - Product Marketing Manager (Distributor Channel)

• Turn complicated technical features into clear, persuasive messages that make customers sit up and take notice.
• Develop product positioning and go-to-market plans for launches and expansion into new market verticals.
• Arm international distributors and sales teams with brilliant marketing materials, sales tools and product content.
• Support distributor partners with campaigns and communications that generate enquiries and help them sell more.
• Keep tabs on competitors, market developments and customer needs, spotting opportunities others might miss.
• Drive product launches, from messaging and distributor toolkits to campaigns and follow-through.
• Make a splash at industry exhibitions, trade shows and events.
• Support PR, digital marketing, social media and wider brand activity.
• Take ownership of marketing priorities, working autonomously while collaborating with sales, technical and product colleagues.

About You - Product Marketing Manager (Distributor Channel)

You know your way around B2B marketing, you're commercially switched on and you enjoy getting to grips with products that take more than a catchy slogan and a nice picture to sell. You're a self-starter who enjoys taking ownership, making things happen and getting stuck in without needing someone looking over your shoulder. Crucially, you've worked with international distributors and understand that good channel marketing is about helping partners sell, not simply sending them a few pdfs and hoping for the best.

You'll bring:

• Experience in product marketing, channel marketing, commercial product management or sales enablement.
• A track record of marketing technical, engineered, electronic or industrial products.
• Proven experience working with distributor-led sales channels and supporting international partners.
• A knack for turning technical jargon into compelling copy and customer benefits.
• Strong commercial instincts and an understanding of go-to-market strategy, competitor positioning and market intelligence.
• Experience planning product launches, exhibitions and industry events.
• Excellent communication, copywriting and relationship-building skills.

A background in manufacturing, electronics, communications equipment or a similarly technical sector would be a big advantage. If you're the sort of marketer who wants to understand what makes a product tick, what makes a customer buy and what makes a business grow, this could be right up your street.

The role offers hybrid working following probation, typically three days in the Hertfordshire office and two from home. Applicants should live within a reasonable commuting distance.