Senior Product Marketing Manager (B2B)

Virgin Media Business Ireland; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Virgin Media Business Ireland is seeking a Senior Product Marketing Manager (B2B) in London. This role focuses on shaping go-to-market strategies and enhancing product proposition to business clients. Ideal candidates will possess strong strategic and communication skills, along with experience in B2B services marketing. Join a dynamic team driving growth and innovation within a rapidly evolving business environment.

Benefits

Competitive salary and bonus

25 days annual leave with the option to purchase 5 more

Access to wellbeing and mental health benefits

Matched pension contribution up to 10%

Access to online learning platform for career development

Qualifications

• Proven ability to position and market services for business decision-makers.
• Experience with cross-functional collaboration.
• Strong understanding of B2B buyer journey.

Responsibilities

• Define and execute go-to-market strategies.
• Develop clear, differentiated messaging for customer segments.
• Collaborate with teams to deliver sales enablement tools.

Skills

Strategic thinking

Customer-centric approach

Communication

Storytelling

Sales enablement

Market research

Tools

CRM platforms (e.g. Salesforce, HubSpot, Marketo)

Job description

Senior Product Marketing Manager (B2B) page is loaded

Senior Product Marketing Manager (B2B)

Apply locations London Bradford time type Full time posted on Posted 10 Days Ago job requisition id REQ_00037405

We are seeking a strategic and customer-centric B2B Senior Product Marketing Manager to help drive adoption of our service offerings and support our growth ambitions. This role will sit at the intersection of Product, Sales, and Marketing—leading efforts to define value propositions, shape go-to-market strategy, and drive commercial impact. You’ll own positioning, messaging, and enablement materials that clearly articulate our offerings to business decision-makers in our B2B target market. This role is ideal for a marketer who demonstrates a curious mindset, takes a collaborative and proactive approach, is a great problem solver and embraces the opportunity to build something from the ground up that will deliver with impact.

What will you be doing?

• Define and execute go-to-market strategies for several new and existing service offerings
• Develop clear, differentiated positioning and messaging for relevant customer segments and buyer personas
• Work closely with the Product & Solutions team to conduct market research, customer interviews, and competitive analysis and to translate the insights into compelling value propositions
• Collaborate with Demand Generation to ensure product strategy and execution compliments Liberty Blume brand marketing and to build omnichannel campaigns that drive qualified leads and new business sales
• Own development and maintenance of buyer personas and customer decision journeys, ensuring messaging and content speak to real-world drivers and barriers
• Partner with Sales to create and deliver high-impact sales enablement tools (e.g. pitch decks, talk tracks) that tell the story of our service offering
• Support post-sale adoption and expansion by partnering with Customer Success and Product teams to deliver onboarding materials, playbooks, or in-life content
• Work closely with Customer Leads and Product teams to ensure messaging reflects real-world needs, use cases, and feedback
• Collaborate with Product and Commercial teams on packaging, pricing narratives, and solution structuring to support sales effectiveness
• Support to the creation and management of marketing collateral such as case studies, white papers, blog content, and website copy
• Lead or contribute to product/solution launches, ensuring alignment across teams and readiness across all channels
• Define and track success metrics, using data to refine positioning, content, and GTM execution
• Ensure messaging consistency and narrative cohesion across solution lines (e.g. Managed Services, Financial Services, Sustainability)
• Build key stakeholder relationships across Liberty Blume and the Liberty Global Group

We tend to look for people with:

• Proven ability to position and market services in a way that resonates with business decision-makers (e.g., CFOs, COOs, CHROs)
• Excellent communication and storytelling skills, with the ability to simplify complex service offerings
• Experience with sales enablement and working cross-functionally with sales, service, and marketing teams
• Strong understanding of the B2B buyer journey, particularly for service-based solutions
• Familiarity with CRM and marketing automation platforms (e.g. Salesforce, HubSpot, Marketo).

• Proven ability to influence and drive outcomes across cross-functional teams
• Experience managing external agencies or consultants to deliver impactful results
• Strong interpersonal and communication skills, with the ability to collaborate at all levels
• Comfortable thriving in a fast-paced, dynamic environment

What’s in it for you?

• Competitive salary and bonus
• 25 days annual leave with the option to purchase 5 more
• Access to wellbeing and mental health benefits such as the Calm app, personal medical, critical illness cover and dental insurance
• Matched pension contribution up to 10%
• Access to our online learning platform to continue to develop and grow your career with us
• The chance to join an innovative, fast-paced and passionate team

Who we are:

Liberty Blume, a Liberty Global company, is a rapidly growing business services provider, specialising in tech-enabled back-office solutions. Our mission is to deliver efficiency, scale and value to our customers through Business, Procurement and Financial Solutions. If you’re curious, customer centric and enjoy being one step ahead, join us on our scale up journey and unlock your freedom to grow!

Liberty Global is an equal opportunity employer, committed to an inclusive environment and accommodating all candidates. We’re eager to hear from you, no matter your background.

About Us

Our Story

We’re building Tomorrow’s Connections Today, bringing people together through the power of our technology.

Liberty Global is a world leader in converged broadband, video and mobile communications and an active investor in cutting-edge infrastructure, content and technology ventures.

With our investments in fibre-based and 5G networks we play a vital role in society, currently providing over 85 million fixed and mobile connections and rolling out the next generation of products and services, while readying our networks for 10 Gbps and beyond.

We’re creating national champions, combining the best broadband and mobile networks under brands such as Virgin Media-02 in the UK, VodafoneZiggo in The Netherlands, Telenet in Belgium, Sunrise in Switzerland, Virgin Media in Ireland and UPC in Slovakia.

Liberty Global Ventures, our global investment arm, has a portfolio of more than 75 companies and funds across content, technology and infrastructure, including strategic stakes in ITV, Univision, Plume, Lionsgate and the Formula E racing series.

Our scale enables us to transfer knowledge and expertise across our operations and investments, creating a dynamic family of brands united in the pursuit of innovation and excellence.

And we’re prioritising diversity, equity and inclusion in our workplace and communities, while reducing our impact on the environment. We are using technology as a force for good; for our people, our partners and the planet.

OUR FUTURE OUTLOOK IS EXCITING, TOGETHER

Privacy Policy

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Your data can also be shared with Liberty Global plc and/or its majority owned subsidiaries (collectively, the “Liberty Global Group”, “we” or “us”) and third party organizations providing recruitment, selection, placement and employment services.

Such third parties will use candidate information only in connection with such services, and applicable law.

Your data will be retained for the period of up to 1 year after closing the selection process, after which it will be deleted.

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