Senior Product Marketing Manager

Axway Software SA; Greater London; Remote; GBP 97.000 - 134.000; Vollzeit

Zusammenfassung

Axway is seeking a hands-on Senior Product Marketing Professional to translate AI Gateway messaging into practical sales enablement and field readiness content. You will own product marketing outcomes, craft high-quality collateral, and develop evidence-based customer stories.

You will collaborate with Product Management, Sales, Field Marketing and partners to launch messaging and assets on tight timelines while maintaining consistent positioning globally.

Qualifikationen

• 8+ years in enterprise B2B product marketing with direct ownership of deliverables.
• Experience positioning complex enterprise software in competitive or emerging categories, with measurable results.
• Exceptional English writing and editing; authored product marketing assets for executive, business and technical audiences.
• Technical depth to collaborate with enterprise architects, PMs and engineers on APIs, AI governance or integration platforms.
• Hands-on product launches and GTM content for enterprise software, including sales or customer-facing materials.
• Autonomy, prioritisation and delivery reliability across multiple concurrent workstreams.
• Proven experience building field enablement assets and delivering training/workshops for sales, pre-sales or channels.
• Competitive intelligence experience producing battlecards and comparison matrices.

Aufgaben

• Translate positioning into clear product narratives and differentiated value propositions.
• Own launches and releases: messaging, assets, FAQs, customer use cases, and enablement.
• Personally write high-quality white papers, solution briefs, and content; create customer proof points.
• Build evidence-based customer stories from interviews with product experts and field teams.
• Convert strategic briefs into actionable plans and ship outputs with minimal supervision.
• Use field feedback and analyst insights to improve product marketing direction.
• Create practical pitch decks, sales plays, competitive talk tracks, and objection-handling guides for global Sales and partners.
• Maintain an enablement library and monitor field adoption.

Kenntnisse

B2B product marketing

Executive English writing

GTM content creation

Cross-functional collaboration

Jobbeschreibung

Overview

Axway’s AI Gateway helps enterprises govern AI model interactions and agent access with policy controls, security, observability, and accountability. It is part of a wider Amplify approach that connects enterprise AI with API Management, multi-pattern integration and service engagement in complex hybrid environments.

We are hiring a hands‑on Senior Product Marketing Professional based in the U.S. to turn Axway’s AI Gateway messaging into practical sales enablement, rigorous competitive intelligence, and greater field readiness. You will execute within the global Product Marketing strategy, work autonomously, and personally produce high‑quality content rather than primarily coordinate other writers.

Responsibilities

Core Product Marketing Specialization:

Product marketing and positioning execution

• Translate the approved positioning for Axway’s AI Gateway and the wider Amplify platform into clear product narratives, persona‑based messaging, differentiated value propositions and credible customer use cases.
• Communicate the role of AI governance alongside API Management, multi-pattern integration and enterprise service discovery without confusing product boundaries or overstating capabilities.
• Adapt narratives to technical and business buyers including CIOs, CISOs, architects, AI leaders and integration teams across financial services, manufacturing, healthcare and government.

Go‑to‑market and launch delivery

• Own assigned product marketing workstreams for launches and releases: messaging, market‑facing assets, FAQs, customer use cases, commercial readiness and coordinated field communications.
• ·Work closely with Product Management, Sales, Field Marketing and partner teams to deliver complete assets on agreed timelines and maintain consistent positioning globally.

Hands‑on writing and customer proof

• Personally research, outline, write, refine and deliver high‑quality white papers, solution briefs, product presentations, value decks, articles and campaign source content. This is a writing and creation role, not a content coordination role.
• Build evidence‑based customer stories and technical proof points from interviews with product experts, field teams and customers. Validate claims and distinguish current capabilities from roadmap.

Independent cross‑functional delivery

• Convert a strategic brief into an actionable plan, collect inputs, resolve routine obstacles, coordinate reviews and ship finished outputs with minimal supervision.
• Use field feedback, analyst research, competitor signals and customer insights to recommend practical improvements within the agreed global Product Marketing direction.

Role Specialization:

Sales and partner enablement

• Personally build practical pitch decks, sales plays, competitive talk tracks, demo stories, solution briefs, objection‑handling guides, FAQs and value‑selling frameworks for global Sales and partners.
• Lead enablement workshops and launch‑readiness briefings; drive usage of materials with sales leaders and gather feedback from field teams to improve them.

Competitive intelligence and commercial differentiation

• Own an actionable competitive intelligence program across AI gateways, API Management and integration markets, including vendor profiles, comparison matrices, battlecards, updates and evidence‑based strengths and weaknesses.
• Use competitor research, customer objections and win/loss discussions to improve positioning, objection responses and deal support; avoid unsupported competitive claims.

Field and customer engagement

• Work directly with account teams and solution engineering to understand deal friction, buyer priorities and sector requirements, then translate insights into content that helps progress opportunities.
• Maintain a current, easy‑to‑use enablement library, monitor field adoption and retire outdated materials proactively.

Qualifications

• 8+ years in enterprise B2B product marketing or enterprise technology marketing with substantial direct ownership of Product Marketing deliverables.
• Demonstrated experience positioning complex enterprise software in competitive or emerging categories, with clear examples of results and real outputs.
• Exceptional professional English writing and editing; ability to show personally authored product marketing assets for executive, business and technical audiences.
• Technical depth to collaborate credibly with enterprise architects, product managers and engineers on APIs, AI governance or integration platforms.
• Hands‑on experience executing product launches and GTM content for enterprise software, including sales or customer‑facing materials.
• Demonstrated autonomy, prioritisation and delivery reliability across multiple concurrent workstreams.
• Proven experience personally building field enablement assets and delivering effective training or workshops for enterprise Sales, pre‑sales or channel teams.
• Practical competitive intelligence experience producing battlecards, vendor differentiation and objection guidance informed by deal or win/loss insights.

Company Overview

Axway has been shaping the future of enterprise integration for over 25 years. We are recognized as global industry leaders, helping organizations drive digital transformation with secure, mission‑critical software that powers impactful business outcomes.

As part of 74Software, we’re backed by a group of leading software companies delivering mission‑critical solutions worldwide. Our focus is on delivering long‑term value, leveraging cutting‑edge technology, and fostering strong client partnerships. Join us and be part of a collaborative, forward‑thinking team shaping the future of enterprise integration solutions.

Why Axway?

At Axway, we believe we’re better together. We celebrate diverse perspectives and experiences, knowing our people are our greatest strength. Join us and be part of a team where you can thrive, grow, and make an impact.

We offer benefits that support your health, growth, and lifestyle, so you can thrive at work and beyond, including health coverage, retirement plans, paid time off, flexible work, career development, competitive pay, and global culture perks.

Equal Opportunity Employer

We are committed to providing equal opportunities and ensuring a fair and inclusive recruitment process. We do not discriminate on the basis of age, disability, gender, sexual orientation, race, religion, or any other protected characteristic.

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