Senior Product Manager (CRM)

ASOS.com Ltd; Greater London; On-site; GBP 80,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Pension

Private medical care

Performance bonus

Flex benefits

25 days leave

Employee discount

Tech development

Industry events

DEI initiatives

Latest tech stack

Job summary

ASOS.com Ltd is seeking a Senior Product Manager for the CRM team within Digital Product. You will own the CRM vision and roadmap, shaping how and when customers hear from ASOS with personalised, timely communications across email and push channels.

You'll lead a cross-functional squad, work with design, engineering and marketing to build engaging UX, run experiments, and use data insights to drive impact on engagement, loyalty and conversion. A growth mindset and storytelling are essential.

Qualifications

• Proven experience as a Product Manager in e-commerce or consumer-facing platforms.
• Strong track record launching mobile-first products, preferably 0-1.
• Experience using analytics tools to drive data-informed decisions.
• Excellent communication and stakeholder management skills.
• Comfortable working in agile, cross-functional teams.

Responsibilities

• Define and own the product vision and roadmap for CRM.
• Drive the strategy for intelligent customer communications.
• Collaborate with design, marketing, engineering to build engaging UX.
• Lead experimentation, A/B testing and data dashboards.
• Partner with other parts of the business to personalize engagement and conversion.

Skills

Product management

Mobile-first products

Data analysis

Stakeholder management

Agile teams

Cross-functional collaboration

Power BI

Braze

Databricks

Optimizely

Tools

Power BI

Braze

Databricks

Optimizely

Job description

This role is for a Senior Product Manager in the CRM team, as part of Digital Product and will report to our Head of Product - CRM and Lifecycle Product. At ASOS, CRM is one of our most important customer engagement channels, delivering email and push notifications to our customers around the world, and we're looking for someone to lead the next generation of personalised customer communications. This role will shape the products and capabilities that determine how, when and why customers hear from ASOS. You'll help us move beyond traditional campaign-led communications towards intelligent, customer-centric experiences that are personalised, relevant and timely.,

• Define and own the product vision and roadmap for CRM, focused on improving engagement and long-term value
• Drive the strategy for intelligent customer communications
• Support creating an always-on testing environment, improving how we measure incrementality and customer impact
• Stay informed and be responsible for surfacing competitor and industry wide trends and sharing these with the wider CRM team
• Partner with design, marketing, engineering, and other parts of the business to build high-quality, engaging, and exciting UX that delight our customers
• Collaborate with and influence other areas of the business to create personalisation strategies that enhance engagement, loyalty, and conversion
• Use customer research, data, and experimentation to identify opportunities, validate hypotheses, and measure impact. And run A/B tests and build data driven dashboards / conduct analysis to shape next steps
  You'll be the focal point of a dedicated and cross-functional squad setting big, ambitious goals, and you'll have the freedom to decide how to meet these. You'll have a growth mindset and a can-do attitude and relish the autonomous culture. As a natural storyteller, you'll build solid narratives and will take your stakeholders on the journey throughout. You will be passionate about the customer and always lead with data insights when making decisions., Proven experience as a Product Manager in e-commerce, fashion, or consumer-facing platforms
• Strong track record in launching 0-1 mobile-first products, ideally with focus in personalisation
• Familiarity with how enriched customer data powers the user journey to deliver contextually relevant content and experiences
• Comfortable working in agile, full stack, cross-functional teams
• Data-driven mindset with strong analytical and problem-solving skills, with experience using tools like Power BI, Braze, Databricks and Optimizely
• Excellent communication and stakeholder management abilities
  We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.
• Competitive salary, pension, and private medical care scheme
• Performance related bonus
• Flex benefits allowance - which you can chose to take as extra cash, or use towards other benefits
• 25 days paid annual leave + an extra day for your birthday
• Employee discount (hello ASOS discount!)
• Tech Develops - our internal tech focussed skills development programme to focus on your personal growth as a technologist
• Opportunity to represent ASOS at industry leading events
• Opportunity to help shape and drive our DE&I initiatives
• Opportunity to make an impact from day one and work with the latest in cutting edge of technology

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions., At ASOS, we're proud to be a global fashion destination serving over 23 million active customers across more than 100 markets with 2.5 billion visits annually. Our Tech team is at the heart of everything we do, powering the digital experiences that make ASOS a leader in online fashion retail. We operate as a product-led organisation, where cross-functional teams are empowered to solve real customer problems through innovation, experimentation, and data-driven decision-making.. With a strong focus on scalability, personalisation, and cutting-edge technology, we're building the future of fashion commerce.