Senior Product Manager (CRM)

ASOS; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Private medical care scheme

Pension

Performance related bonus

Flex benefits allowance

ASOS employee discount

Tech development programme

Industry events representation

Job summary

ASOS in London is seeking a Senior Product Manager for the CRM team to shape personalised customer communications across email and push channels, driving engagement and long-term value.

You will lead a cross-functional squad, set ambitious goals, leverage data insights, and partner with design, marketing, and engineering to deliver high-quality UX.

Qualifications

• Experience as a Product Manager in ecommerce/fashion or consumer-facing platforms.
• Track record launching mobile-first products, with a focus on personalisation.
• Experience using Power BI, Braze, Databricks and Optimizely to drive outcomes.

Responsibilities

• Define and own the CRM product vision and roadmap.
• Drive the strategy for intelligent customer communications.
• Support an always-on testing environment and measure impact.
• Surface competitor and industry trends to the CRM team.
• Collaborate with design, marketing, engineering to build engaging UX.
• Influence personalization strategies to boost engagement and conversions.
• Use research and data to identify opportunities, validate hypotheses and run A/B tests.

Skills

Product management

E-commerce

Personalisation

Agile teams

Data analytics

Power BI

Braze

Databricks

Optimizely

Stakeholder mgmt

Tools

Power BI

Braze

Databricks

Optimizely

Job description

Company Description

We're ASOS.

To be considered for an interview, please make sure your application is full in line with the job specs as found below.

We blend our flair for fashion with our love of cutting- edge technology, but more importantly we're interested in how we can bring the best out of you. We exist to give people the confidence to be whoever they want to be, and that goes for our people too.

At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.

Job Description

Digital Product at ASOS

At ASOS, we’re proud to be a global fashion destination serving over 23 million active customers across more than 100 markets with 2.5 billion visits annually.

Our Tech team is at the heart of everything we do, powering the digital experiences that make ASOS a leader in online fashion retail.

We operate as a product-led organisation, where cross-functional teams are empowered to solve real customer problems through innovation, experimentation, and data-driven decision-making.

With a strong focus on scalability, personalisation, and cutting-edge technology, we’re building the future of fashion commerce.

The Details

This role is for a Senior Product Manager in the CRM team, as part of Digital Product and will report to our Head of Product – CRM and Lifecycle Product.

At ASOS, CRM is one of our most important customer engagement channels, delivering email and push notifications to our customers around the world, and we’re looking for someone to lead the next generation of personalised customer communications.

This role will shape the products and capabilities that determine how, when and why customers hear from ASOS.

You’ll help us move beyond traditional campaign-led communications towards intelligent, customer-centric experiences that are personalised, relevant and timely.

You’ll be the focal point of a dedicated and cross-functional squad setting big, ambitious goals, and you’ll have the freedom to decide how to meet these.

You’ll have a growth mindset and a can-do attitude and relish the autonomous culture.

As a natural storyteller, you’ll build solid narratives and will take your stakeholders on the journey throughout. You will be passionate about the customer and always lead with data insights when making decisions.

Key Responsibilities

• Define and own the product vision and roadmap for CRM, focused on improving engagement and long-term value
• Drive the strategy for intelligent customer communications
• Support creating an always-on testing environment, improving how we measure incrementality and customer impact
• Stay informed and be responsible for surfacing competitor and industry wide trends and sharing these with the wider CRM team
• Partner with design, marketing, engineering, and other parts of the business to build high-quality, engaging, and exciting UX that delight our customers
• Collaborate with and influence other areas of the business to create personalisation strategies that enhance engagement, loyalty, and conversion
• Use customer research, data, and experimentation to identify opportunities, validate hypotheses, and measure impact and run A/B tests and build data driven dashboards / conduct analysis to shape next steps

Qualifications

• Proven experience as a Product Manager in e-commerce, fashion, or consumer-facing platforms
• Strong track record in launching 0-1 mobile-first products, ideally with focus in personalisation
• Familiarity with how enriched customer data powers the user journey to deliver contextually relevant content and experiences
• Comfortable working in agile, full stack, cross-functional teams
• Data-driven mindset with strong analytical and problem-solving skills, with experience using tools like Power BI, Braze, Databricks and Optimizely
• Excellent communication and stakeholder management abilities

Additional Information

What's in it for you?

Competitive salary, pension, and private medical care scheme

Performance related bonus

Flex benefits allowance

• which you can chose to take as extra cash, or use towards other benefits25 days paid annual leave + an extra day for your birthdayEmployee discount (hello ASOS discount!)Tech Develops
• our internal tech focussed skills development programme to focus on your personal growth as a technologistOpportunity to represent ASOS at industry leading eventsOpportunity to help shape and drive our DE&I initiativesOpportunity to make an impact from day one and work with the latest in cutting edge of technologySummaryType: Full-timeFunction: Information TechnologyExperience level: Mid-Senior LevelIndustry: Retail