Senior Product Manager (CDP)

ENGINEERINGUK; London; Hybrid; GBP 70,000 - 85,000; Full time

Job summary

An innovative organization is seeking a Senior Product Manager to enhance digital product consumption through a newly acquired Customer Data Platform. This role involves defining use cases, shaping the product roadmap, and managing adoption within the MarTech stack. The ideal candidate will have technical experience with CDPs, particularly mParticle, and strong stakeholder influence skills. Join a dynamic team dedicated to delivering impactful MarTech capabilities and enjoy a flexible working environment that values diversity and inclusion.

Benefits

Flexible 35-hour week

25 days annual leave

Pension scheme

Discounted health benefits

Qualifications

• Technical experience with Customer Data Platforms, preferably mParticle.
• Ability to influence stakeholders and understand marketing channels.

Responsibilities

• Collaborate with teams to enable components of the mParticle CDP.
• Gather and translate data requirements from various teams.

Skills

CDP Experience

Stakeholder Influence

Understanding of Marketing Channels

Tools

mParticle

Job description

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View more categories View less categories Sector Project and Program Management Role Senior Executive Contract Type Permanent Hours Full Time

Job Package

• Job Title: Senior Product Manager for Customer Data Platform
• Location: London, Salford or Newcastle (This is a hybrid role with a balance of office and home working)
• Band: D
• Salary: Up to £85,000

We're happy to discuss flexible working. Please indicate your preference in the application. Flexibility will be discussed at the offer stage.

Benefits include: negotiable salary, flexible 35-hour week, 25 days annual leave with option to buy 5 more, pension scheme, discounted health benefits, and more. Learn more in our candidate pack.

If you need adjustments for the interview, contact [e-mail]. For queries, [e-mail].

Job Introduction

This role aims to enhance the BBC's digital product consumption by delivering MarTech capabilities via a newly acquired Customer Data Platform (CDP). The person will define use cases, shape the product roadmap, and manage adoption within the BBC's MarTech stack.

Requirements include technical experience with CDPs (preferably mParticle), understanding of marketing channels, and stakeholder influence skills.

Main Responsibilities

• Collaborate with teams to enable components of the mParticle CDP.
• Gather and translate data requirements from CRM, owned, and paid media teams.
• Maintain data egress to external partners for campaigns.
• Work with data teams to optimize platform access, data ingestion, and management.
• Provide campaign tracking and measurement aligned with BBC analytics.
• Oversee daily operations and administration of the CDP.

Candidate Requirements

• Enable unified user experience and next best actions for BBC digital services.
• Develop campaign creation, orchestration, and activation capabilities.
• Support CDP operations, including training, risk mitigation, and performance reporting.

About the BBC

The BBC prioritizes redeployment and values diversity, inclusion, and equality of opportunity. We consider flexible working requests and are committed to a respectful and inclusive environment.