Senior Product Manager (CDP)

British Broadcasting Corporation; London; Hybrid; GBP 70,000 - 85,000; Full time

Job summary

A leading company in broadcast media is seeking a Senior Product Manager for their Customer Data Platform. This hybrid role involves defining marketing use cases, shaping the product roadmap, and managing its adoption. The successful candidate will collaborate with various teams to optimize user data and campaign management, ensuring smooth operations within the BBC's MarTech stack. The position offers a competitive salary and numerous benefits, including flexible working arrangements.

Benefits

Career progression and training opportunities

Negotiable salary package

Flexible 35-hour workweek

25 days annual leave (+5 optional)

Pension scheme

Discounts on health, dental, and gym memberships

Qualifications

• Experience working with Customer Data Platforms (CDPs).
• Ability to influence stakeholders and manage technical teams.

Responsibilities

• Consult with media teams to gather requirements.
• Identify and ingest user and campaign data into the CDP.
• Oversee daily operations of the CDP.

Skills

Stakeholder Management

Data Optimization

Campaign Management

Tools

mParticle

Job description

Join to apply for the Senior Product Manager (CDP) role at BBC.

• Location: London, Salford or Newcastle (This is a hybrid role and the successful candidate will balance office working with home working)
• Band: D
• Salary: Up to £85,000

Job Package

• Job Title: Senior Product Manager for Customer Data Platform
• Location: London, Salford or Newcastle (Hybrid role)
• Band: D
• Salary: Up to £85,000

We’re happy to discuss flexible working. Please indicate your preference in the application. Flexible working will be discussed at the offer stage.

Benefits

• Career progression and training opportunities
• Negotiable salary package, flexible 35-hour workweek, 25 days annual leave (+5 optional), pension scheme, and discounts on health, dental, and gym memberships

Role Overview

This critical role will enable the BBC to increase consumption of its digital products and services by delivering MarTech capabilities through a newly acquired Customer Data Platform (CDP). The person will define marketing & media use cases within the CDP, shape the product roadmap, and manage its adoption within the BBC’s MarTech stack.

Key Responsibilities

1. Consult with CRM, Owned Media, and Paid Media to gather requirements and advise on value unlocking.
2. Identify and ingest user data, content metadata, and campaign data into the CDP.
3. Maintain data egress to external partners for campaigns (e.g., Airship, APIs, Paid Advertisers).
4. Collaborate with Data teams to optimize platform access, data ingest/egress, and hosting.
5. Provide campaign tracking and measurement aligned with BBC analytics platforms.
6. Enable campaign creation, orchestration, and activation across channels.
7. Oversee daily operations and administration of the CDP during and after integration.
8. Ensure integration with wider martech and adtech stack.

Candidate Profile

The candidate should have experience working with CDPs (preferably mParticle), influence stakeholders, and manage technical teams. Responsibilities include unifying user data, optimizing campaigns, and ensuring smooth operations and compliance.

About the BBC

The BBC values diversity, inclusion, and equal opportunity. We prioritize redeployment and provide various benefits and development opportunities.

Additional Information

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Product Management and Marketing
• Industries: Broadcast Media Production and Distribution