Senior Marketing Manager (Supporter Acquisition)

Royal British Legion

Greater London

Hybrid

GBP 40,000 - 70,000

Full time

14 days+

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Benefits offered by this job

28 days paid holiday plus bank holidays

Generous pension contributions

Flexible working options

Employee Assistance Programme

Career development opportunities

Job summary

The Royal British Legion seeks a passionate Senior Marketing Manager for its Fundraising Directorate in Greater London. In this role, you'll lead a team to create multichannel marketing strategies aimed at supporter acquisition, driving public engagement for vital charitable campaigns like the Poppy Appeal. Ideal candidates will possess a strong marketing background, showcase leadership skills, and be ready to implement impactful fundraising strategies for the armed forces community.

Qualifications

Experience in marketing management within the charity or not-for-profit sector.
Ability to lead a marketing team effectively.
Comfortable with campaign planning and performance tracking.

Responsibilities

Lead a team of two managers and two co-ordinators in supporter acquisition.
Oversee multi-channel marketing programmes including face-to-face fundraising, DRTV advertising, and print campaigns.
Drive the development of marketing initiatives, including the Poppy Appeal.

Skills

multi-channel marketing campaign management

strategic insight

creativity

team leadership

budgeting

Job description

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Are you an experienced marketing professional, keen to make a difference and implement an exciting fundraising strategy?

At the Royal British Legion we’re looking for a passionate and skilled marketing manager to join our Fundraising Directorate and lead a talented team driving supporter acquisition as our Senior Supporter Acquisition Manager. This is a unique opportunity to shape the future of our fundraising efforts and play a vital role in supporting the Armed Forces community.

The Supporter Acquisition team is responsible for attracting new supporters through a wide range of appeals, products, and marketing channels. We’re looking for someone with a strong background in multi-channel marketing campaign management, ideally within the charity or not-for-profit sector, who can bring strategic insight, creativity and drive to enhance our programmes.

In this role, you’ll lead an experienced team of two managers and two co-ordinators, as well as relationships with key suppliers. The marketing programmes include face-to-face fundraising (from stands in retail space or expos/outdoor events and door-to-door), DRTV advertising, print campaigns, payroll giving and 3rd party marketing. You will also oversee development projects that may involve digital fundraising initiatives. A standout aspect of the role is leading in the creation of advertising for the Poppy Appeal—the nation’s largest and most iconic charity appeal.

As a seasoned senior marketing professional, you’ll hit the ground running, leading your team to deliver and optimise marketing plans while helping to shape acquisition strategies and inform supply needs. You’ll lead by example, providing confident leadership, coaching, and motivation to your team, and working collaboratively to ensure supporter acquisition campaigns are effective and aligned with strategic goals.

You’ll be comfortable with complexity, diving into the detail of a wide and varied portfolio of appeals and products. From campaign planning and performance tracking to systems, budgeting, and KPIs—you’ll bring a strong grasp of operational delivery as well as strategic oversight and the ability to confidently navigating challenges.

The Royal British Legion holds a special place in the hearts and minds of generations of people in society. As the largest military charity in the UK and home of the extraordinary Poppy Appeal it has provided support to members of the Armed Forces community for over 100 years. Our mission remains vital today as we assist veterans, serving personnel, and their families with increasingly complex needs.

You will be contracted to our London, Haig House, Hub with a minimum expectation of two days per week working in person at the Hub and flexibility for working remotely/at home when not on site

Employee benefits include -

28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
Generous pension contributions, with Employer contributions ranging from 6% to 14%
Range of flexible working options may be available, depending on your role
Employee Assistance Programme providing confidential counselling, financial and legal advice
Range of courses delivered by learning specialists to support your development goals and objectives
Opportunities to volunteer
Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see our Vacancy Information Pack attached to our direct advert.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role. Interested candidates are encouraged to apply as soon as possible.

If you require the job advert or job description in an alternative format, please contact 0808 802 8080.

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing and General Business
Industries
Non-profit Organizations and Armed Forces

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