Senior Product Designer, Membership & Retention (CB1)

Coinbase, Inc.; Dover; Remote; GBP 135,000 - 159,000; Full time

Benefits offered by this job

Equity

Bonus eligibility

Benefits package

Job summary

Coinbase is seeking a Senior Product Designer for the CB1 member experience within the Financial Services & Loyalty team. You’ll shape the member home, engagement surfaces, and retention flows across mobile and web, driving a cohesive, high-impact user experience for 1M+ subscribers.

You will collaborate closely with Product Management, Engineering, and Creative to deliver iterative, high-quality features while upholding design standards and a scalable system mindset.

Qualifications

• 5+ years of product design experience shipping consumer-facing products at scale (mobile and web).
• Portfolio demonstrating end-to-end product design from strategy through execution.
• Experience designing membership, loyalty, or engagement-driven products (subscriptions, rewards, retention).
• Demonstrated ability to ship iteratively in ambiguous problem spaces while maintaining a cohesive long-term vision.
• Experience collaborating directly with engineering teams, incorporating technical constraints into design decisions.
• Proven systems thinking across multiple entry points and surfaces, resulting in cohesive cross-platform experiences.

Responsibilities

• Own end-to-end design for CB1 Member Home, engagement surfaces, and retention flows across mobile and web.
• Drive the member home redesign, a P0 initiative creating a persistent, personalized destination for CB1 subscribers.
• Design campaign expressions (Member Month/Week), gamification mechanics (streaks, challenges), and discovery surfaces that increase benefit attach rates.
• Partner with Product Management and Engineering to shape roadmap, scope, and ship high-quality features at velocity.
• Collaborate with Product Creative on campaign visual expression, setting the bar for how CB1 looks and feels in key moments.
• Contribute to design crits, peer reviews, and team culture as a senior IC.

Skills

Product design

Portfolio

Loyalty/engagement products

Systems thinking

Engineering collaboration

AI governance

Job description

Coinbase is seeking a Senior Product Designer for the CB1 member experience within the Financial Services & Loyalty team. You’ll shape the member home, engagement surfaces, and retention flows across mobile and web, driving a cohesive, high-impact user experience for 1M+ subscribers.

You will collaborate closely with Product Management, Engineering, and Creative to deliver iterative, high-quality features while upholding design standards and a scalable system mindset.