Senior Product Designer

Fertifa; Greater London; Hybrid; GBP 90,000 - 110,000; Full time

Benefits offered by this job

Hybrid working (office 3 days/week)

25 days holiday + bank holidays

EMI share option scheme

Learning budget

Travel allowance

Wellbeing days

Healthcare cash plan

Job summary

Fertifa is seeking a Senior Product Designer to own the user interface and experience across our patient mobile app and web-based clinical/admin portal. This is a hands-on role in a small, senior team, requiring autonomy, clear communication, and self-management.

You will lead end-to-end design from discovery to dev-ready specs, ensure accessibility, and collaborate with engineering and product to ship high-quality features with a unified design system.

Qualifications

• 5+ years of experience shipping functional digital products (mobile and web).
• Experience working in a high-growth startup.
• Preferred: experience in healthcare or managing sensitive user data.

Responsibilities

• Lead the design process from research and user flows to dev-ready designs with sprint-review cycles.
• Design, iterate, and maintain features for mobile apps (iOS/Android) and web dashboards.
• Own and evolve a scalable design system in collaboration with engineering.

Skills

Product design generalist

Product sense

Systems thinking

Pragmatic execution

Figma expertise

Communication

Tools

Figma

Job description

The Company:

Fertifa is a leading provider of employee benefits, covering all underserved areas of healthcare. Fertifa fills the gaps between PMI provision and general practice healthcare to offer inclusive and comprehensive health benefits for all employees, in one place. Our mission is to make personal healthcare accessible for all individuals, regardless of gender, sexual orientation, age, or relationship status.

We have a long-standing legacy of providing reproductive health and neurodiversity clinical support to global Enterprises and SMEs alike. Today, our services extend across fertility and family-forming, maternity, menopause, women’s and men’s reproductive health and neurodiversity, (with Mental Health, Lifestyle and Infant care coming soon), offering clinical and wellbeing support, educational resources, and financial assistance - all through our Fertifa app.

After acquiring Juniper Reproductive Health and completing a seed extension in 2025, we are now entering an exciting phase of growth. As we scale, we’re building a team of mission-driven, high-performing individuals passionate about transforming employer-funded healthcare.

The next step in our journey? We’re looking for a passionate Senior Product Designer to join the team.

The Role:

You will own the design of our entire product ecosystem. You are responsible for the user interface and experience of our patient mobile app and our web-based clinical/admin portal. This is a hands-on, end-to-end role. You’ll join a small, senior product/engineering team, so day-to-day autonomy, proactive communication, and self-management are essential.

Responsibilities:

• End-to-End Design: Lead the design process from research and user flows to clearly specced, dev-ready designs, with regular review and feedback cycles built around sprint and roadmap priorities.
• Cross-Platform Execution: Design, iterate, and maintain features for our mobile app (iOS/Android) and web dashboards.
• Design System Ownership: Partner with engineering to build and manage a scalable design system, ensuring consistency between design and code.
• Accessibility: Ensure all products meet accessibility standards to support a diverse patient and clinical audience.
• Collaboration: Work with Engineering and Product to define requirements, navigate technical constraints, and ship high-quality features.
• Brand Stewardship: Maintain visual identity across all products and support occasional wider design needs (e.g., assets or decks) as required in a small team.

Your Skillset:

• Product Design Generalist: Highly capable across both UX (logic, flows, structure) and UI (patterns, typography, visual craft).
• Product Sense: Confidence in building the right solutions to serve business and customer needs, balancing best practices with design intuition.
• Systems Thinking: Ability to design specific features while accounting for their impact on the broader system and different user types.
• Pragmatic Execution: You balance craft with the speed of a startup, knowing when to use established patterns vs. bespoke solutions - and you’re exploring where AI tools can help you work faster or better.
• Figma Expertise: Advanced proficiency in Figma, including component libraries and interactive prototyping with good file hygiene.
• Communication: Clearly articulate the "why" behind design decisions, balancing clinical, technical, and commercial perspectives to align stakeholders.

Requirements:

• 5+ years of experience shipping functional digital products (mobile and web).
• Experience working in a high-growth startup.
• Preferred: Experience in healthcare or managing sensitive user data.

What We Offer:

• Hybrid working (in the office 3 days per week) with office near London Bridge (SE1)
• 25 days holiday + bank holidays per annum
• 3 wellbeing days per annum
• Comprehensive healthcare cash plan
• EMI share option scheme (4-year vesting with 1 year cliff)
• Enhanced family-forming, fertility, menopause, women's health, men's health and neurodiversity policies, as well as progressive health leave for reproductive health challenges
• Discounted reproductive health benefits
• Team socials
• £300 monthly travel allowance
• £1k learning budget per year, post probation
• Plus other company benefits such as charity payroll giving, cycle to work, and employee referral bonuses

Fertifa is an inclusive employer, welcoming applicants from all backgrounds. If you’re passionate about making a difference in people’s lives and thrive in a mission-driven workplace, we’d love to hear from you.

Do let us know if you require any reasonable adjustments for an optimal interviewing process.