Account Executive

Fertifa; Greater London; Hybrid; GBP 50,000 - 80,000; Full time

Benefits offered by this job

Hybrid working 3 days in office

Healthcare plan

EMI share option scheme

Learning budget

Travel allowance

Team socials

Wellbeing days

Job summary

Fertifa is seeking an Account Executive to drive inbound and outbound sales across the UK and Europe, sourcing, qualifying and closing enterprise and SME opportunities. You will maintain the sales pipeline, forecast revenue, and represent Fertifa’s mission with authenticity and energy.

You will report to the Executive Director and collaborate with Sales, Marketing and Demand Generation, while leveraging HubSpot to manage end-to-end sales cycles and build momentum in a fast-growing healthtech

Qualifications

• Proven track record in B2B SaaS sales with inbound/outbound BD.
• Experience with longer lead cycles and procurement processes (3–6 months).
• Strong communication and consultative selling skills across enterprise and SME customers.

Responsibilities

• Manage day-to-day sales pipeline and forecast in HubSpot.
• Build and own outbound opportunity pipeline and qualify prospects.
• Convert opportunities to closed deals and manage revenue recognition.

Skills

Excellent communication

Lead qualification

Stakeholder management

Analytical thinking

Multi-disciplinary collaboration

Prioritisation & organisation

Fast-paced hustle

Tools

HubSpot

AI tools

Job description

The Company:

Fertifa is a leading provider of reproductive, hormonal, and sexual health as well as neurodiversity wellbeing benefits. Our mission is to make personal healthcare accessible for all individuals, regardless of gender, sexual orientation, age, or relationship status.

We have a long-standing legacy of providing reproductive health and neurodiversity clinical support to global Enterprise and SMEs alike. Today, our services extend across fertility and family-forming, maternity, menopause, women’s and men’s reproductive health and neurodiversity offering clinical and wellbeing support, educational resources, and financial assistance — all through our Fertifa app.

After acquiring Juniper Reproductive Health and completing a seed extension in 2025, we are now entering an exciting phase of growth. As we scale, we’re building a team of mission-driven, high-performing individuals passionate about transforming employer-funded healthcare.

Our next step in the journey? We’re looking for an Account Executive.

The Role:

This is an exciting opportunity to join the Fertifa team. We have already secured top tier enterprise and SME customers, including Meta, Lululemon, Bain Capital, Sony Music, Virgin Limited Edition, H&M and others. We are now looking for a highly driven Account Executive (AE) to source, convert and close a sales pipeline (inbound and outbound) and to help further our momentum with ever more customers, particularly in the UK and Europe.

The successful candidate willbe responsible forsourcing, qualifying and progressingactive discussionsinto closed and won contracts. You willbe accountable forrevenue recognition, whilst maintaining accurate projections and forecasting in HubSpot. You will very often be the primary representative of Fertifa when speaking to prospective clients and partners – and will need to present and reflect the ethos, mission and values of the company with authenticity and enthusiasm.

You will report to the company’s Executive Director, whilst working very closely with another Account Executive, Sales Development Representative and demand generation colleagues.

Key Responsibilities:

• Day-to-day responsibility of your sales pipeline

• Building your own opportunity pipeline for outbound sales

• Converting sales opportunitiesthrough various points of engagementto successful closing

• Build an understanding of our processes, customers, products, regulation, and marketsanduse this knowledge to make sensible, consultativepitches

• Work withexperienced Account Executives, Marketing and Demand Generation colleaguesto drivecontinuousconversion with minimal supervision, learning and improving accuracy / speed over time

• Trackend-to-endsales lifecycle in HubSpot, defaulting totransparencyso that the wider team is always appraised of commercial status/progress

• Work closely with a fast-movingcross-functional teamcomprisedof in-house clinical staff, product/development,marketingand operationscolleagues

• Contribute to marketing materials,eventsand collateral to improve lead qualification and sales conversion

• Use data to drive strategy and prioritisation of sectors, target lead cohorts and pricing strategy

• Work hand in hand with ourmarketingdemand generationcolleaguesoninitiatives tomaximise marketing campaigns with sales activity and build our inbound pipelineand your eventual pipeline

• Take ownership of theprospectfeedback cycleandrelayintoactionableinputfor marketing,productandclinical teams

Qualifications & Experience:

• Experience in a B2B SaaS startup/scaleup environment, preferably in a role working both on inbound and outbound BD motions

• Experience working with longer lead cycles, e.g., 3-6 month deal cycle/procurement processes

Skills & Attributes:

• An assertive, effective, professional communicator and mediator, who projects confidence and provides natural assurance with prospective clients

• Strong interpersonal communicator comfortable working with a multi-disciplinary team demonstrating constant “presence” and availability, fast response time and feedback loops, prompt follow-up and collaboration

• Excellent organisational skills, good attention to detail and the ability to prioritise workload

• Self-starter, very proactive, with “hustle” and willingness to work at a fast pace and with energy reflecting the importance of product led businesses, ideally with experience at an early-stage (pre-/Series A) start-up

• Ability to work flexibly to cope with the dynamics and potential uncertainties or fast-moving adjustments of a start-up environment

• Ability to motivate colleagues and across disciplines and functional roles

• Analytical background with strong data manipulation and analysis skills

• Have an interest in supporting the fertility and reproductive healthcare industries with an ability to project empathy and compassion when discussing those topics

• Open-mindedness to using AI to optimise efficiency, and utilising AI tools

Nice to have:

• Prior experience in startups in the Healthtech or HR sector

• Strong internal and external stakeholder management skills with a strong desire to operate within a high-performing culture

What we offer:

• Competitive salary and attractive compensation plan which incentivises and rewards performance

• 25 days holiday + bank holidays

• Hybrid working (3 days per week in office) with office near London Bridge (SE1)

• 3 days wellbeing days

• Comprehensive healthcare cash plan

• EMI share option scheme (4-year vesting with 1 year cliff)

• Enhanced family-forming,fertility, menopause, women's health and men's health policies, as well as progressive health leave for reproductive health challenges

• Discounted reproductive health benefits e.g., fertility, menopause & men’s health

• Team socials

• £300 monthly travel allowance

• £1k learning budget per year, post probation

• Plus, other company benefits

Working hours & Employment type:

Full-time, permanent

We are an inclusive and supportive employer, with a great team spirit. We are all passionate about our work and the business - and we also know how to have fun!

Being an equal opportunity employer, all applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, or veteran, neurodiversity, or disability status.

If you enjoy working as part of a technology-oriented company and a purpose-led business then we’d love to hear from you, regardless of whether you fit the spec exactly or not.