Senior Product Analyst — Growth & Experimentation Leader

Descriptionwe're Asos; Greater London; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Employee discount

Sample sales

Paid leave 25 days

Discretionary bonus

Private medical

Flexible benefits

Learning & development

Job summary

ASOS is seeking a Senior Product Analyst to join our Product Analytics function. You will go beyond analysis, leading how data informs product strategy and influencing senior stakeholders to prioritise initiatives.

You will own deep-dive analyses of customer funnels, design and evaluate AB tests, and build scalable dashboards. A strong emphasis on statistical rigour, storytelling, and mentoring ensures insight scales across the business.

Qualifications

• Strong analytical mindset to structure ambiguous problems and translate data into actionable insight.
• Solid grounding in statistics, including hypothesis testing and experimental design.
• Advanced SQL skills and Python (pandas, NumPy) for large-scale data analysis.
• Proven experience leading A/B testing programmes and influencing product decisions through experimentation.
• Significant experience analysing customer behavior within digital products or e-commerce platforms, with a focus on driving measurable improvements.
• Strong experience with data visualisation tools (Power BI, Tableau, Looker), with emphasis on storytelling and stakeholder impact.
• Experience working closely with Product and influencing senior stakeholders or leadership teams.

Responsibilities

• Lead deep-dive analysis across customer funnels and journeys, identifying high-impact opportunities to improve conversion, engagement, and retention.
• Own the design, execution, and evaluation of A/B tests and experimentation frameworks, ensuring statistical rigour and clear business impact.
• Proactively identify growth opportunities and influence prioritisation through data-led recommendations and experiments you design.
• Translate complex data into clear, compelling narratives tailored to both technical and non-technical audiences, including leadership.
• Partner with Product Managers and senior stakeholders to define product strategy through data, setting clear success metrics and evaluating performance.
• Build and evolve dashboards, reporting, and self-serve analytics capabilities to scale insight across product teams.
• Mentor and support more junior analysts, contributing to best practice and raising the bar for analytical quality across the team.

Skills

Analytical mindset

Statistical methods

Hypothesis testing

Experimental design

SQL

Python (pandas, NumPy)

Data storytelling

Stakeholder influence

Product analytics

Leadership

Tools

Power BI

Tableau

Looker

Excel

Job description

ASOS is seeking a Senior Product Analyst to join our Product Analytics function. You will go beyond analysis, leading how data informs product strategy and influencing senior stakeholders to prioritise initiatives.

You will own deep-dive analyses of customer funnels, design and evaluate AB tests, and build scalable dashboards. A strong emphasis on statistical rigour, storytelling, and mentoring ensures insight scales across the business.