Senior Product Analytics Lead - Growth & Experiments

ASOS.com; Greater London; On-site; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Employee discount

Bonus scheme

Private medical care

Learning and development

23 days annual leave plus extra day

Job summary

ASOS is seeking a Senior Product Analyst to shape customer experiences through data-driven product strategy. You will lead deep-dive analyses of funnels, design and evaluate experiments, and partner with product teams to drive growth across the platform.

You will own core KPIs, build scalable analytics, and mentor others while influencing senior stakeholders with robust, insight-led recommendations.

Qualifications

• Advanced SQL and Python for large-scale data analysis.
• Proven experience leading A/B testing programmes.
• Strong ability to translate data into actionable insights for product strategy.
• Experience building dashboards and scalable analytics capabilities.

Responsibilities

• Lead deep-dive analyses of customer funnels to improve conversion, engagement and retention.
• Own design, execution and evaluation of experiments with statistical rigor.
• Partner with product managers and senior stakeholders to define data-informed strategy.
• Translate complex data into clear narratives for technical and non-technical audiences.
• Mentor junior analysts and promote best practices in analytics.

Skills

SQL

Python (pandas NumPy)

A/B testing

Data visualization

Stakeholder influence

Statistics

Tools

Power BI

Tableau

Looker

Job description

ASOS is seeking a Senior Product Analyst to shape customer experiences through data-driven product strategy. You will lead deep-dive analyses of funnels, design and evaluate experiments, and partner with product teams to drive growth across the platform.

You will own core KPIs, build scalable analytics, and mentor others while influencing senior stakeholders with robust, insight-led recommendations.