Senior Premium Sales Executive

Legends Global (Europe); Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Olympia Events in London seeks a Senior Premium Sales Executive to drive premium memberships for our new premium lounge The Addison and event-by-event hospitality sales across the Olympia estate. Reporting to the Head of Sales, you will identify targets, secure memberships, and deliver VIP experiences for live events.

The role demands a proven track record in premium sales and luxury services, with strong prospecting skills to exceed revenue targets and build long-term relationships with NHWI

Qualifications

• Previous experience in hospitality, premium sales or memberships within the sports or entertainment industry.
• Proven experience of delivering and exceeding revenue targets.
• Strong new business development and prospecting experience.
• Excellent written and verbal communication skills, with the ability to craft clear and compelling sales messaging.
• Strategic thinker with the ability to develop and execute plans that align with business objectives.
• Ability to work under pressure and navigate fast-paced environments.
• A committed team player.
• Highly organised and efficient with excellent attention to detail.
• A self-starter with a positive, enthusiastic attitude.
• Highly proficient in MS Office software.

Responsibilities

• Work with the Head of Sales to execute the sales strategy to drive premium memberships and hospitality sales.
• Identify target markets for hospitality and membership programmes, including individual, corporate, and VIP clients.
• Maximise revenue opportunities and ensure sell-out for all agreed premium membership and hospitality experiences.
• Deliver and execute membership and hospitality sales to deliver your agreed targets.
• Cultivate and develop key relationships within an HNWI network, corporate and consumer marketplace.

Skills

Premium sales

Membership programmes

New business development

Relationship building

MS Office

Tools

MS Office

Job description

Olympia is coming to the end of a major £1.3bn redevelopment project. The vision is to transform from a traditional exhibition venue into a global destination for culture, hospitality, events and entertainment. The project combines restoration of the heritage halls with the addition of a new 3,800‑capacity music venue, a theatre, two hotels, a number of bars and restaurants, world‑class office space and 2 acres of public realm.

Olympia Events is more than an exhibition venue, conference centre and live‑event space – it’s an inspiration. Against a backdrop of grand Victorian architecture, the seven connected spaces inspire engagement and enjoyment. Olympia Events is recognised in the industry for exceptional levels of customer service and support, and our numerous awards are testament to our clients’ satisfaction. Beyond the walls of our venue, Olympia is on the ground, working to invest in people, strengthen our communities, and protect the environment.

Job Purpose

Olympia is looking for a Senior Premium Sales Executive to bring a proactive and strategic approach to selling premium memberships for our new premium lounge ‘The Addison’ and event‑by‑event hospitality sales for all live‑events across the new Olympia estate. We are bringing a range of live entertainment to Olympia including music, comedy, indoor sporting events and more. The Senior Premium Sales Executive will drive sales to achieve sell‑out of these events as well as securing memberships for The Addison. Reporting directly to the Head of Sales, you will be responsible for identifying, developing a premium database, delivering hospitality experiences that align with Olympia’s launch plan and strategic goals, and securing memberships for The Addison. You will be a highly motivated and results‑orientated sales professional with a strong background in premium sales, luxury services or membership programmes.

Key Responsibilities

• Work with the Head of Sales to execute the sales strategy to drive premium memberships and hospitality sales.
• Identify target markets for hospitality and membership programmes, including individual, corporate, and VIP clients.
• Maximise revenue opportunities and ensure sell‑out for all agreed premium membership and hospitality experiences.
• Deliver and execute membership and hospitality sales to deliver your agreed targets.
• Cultivate and develop key relationships within an HNWI network, corporate and consumer marketplace.
• Promote membership benefits, ensuring prospects understand the value and exclusive opportunities.
• Build and maintain strong relationships with existing clients to ensure repeat business.
• Manage the full sales lifecycle, from lead generation to closing.
• Work with the team to deliver the best‑in‑class experience for guests and members.
• Utilise various lead generation methods including referrals, networking, cold calling, and digital marketing to identify new business opportunities.
• Attend events, networking functions, and industry‑related conferences to establish connections and increase visibility for the membership and premium hospitality offerings.
• Work positively and collaboratively with colleagues across Olympia Estates Services to ensure all work and efforts are aligned to the wider destination opportunities.

Person specification

• Previous experience in hospitality, premium sales or memberships within the sports or entertainment industry.
• Proven experience of delivering and exceeding revenue targets.
• Strong new business development and prospecting experience.
• Excellent written and verbal communication skills, with the ability to craft clear and compelling sales messaging.
• Strategic thinker with the ability to develop and execute plans that align with business objectives.
• Ability to work under pressure and navigate fast‑paced environments.
• A committed team player.
• Highly organised and efficient with excellent attention to detail.
• A self‑starter with a positive, enthusiastic attitude.
• Highly proficient in MS Office software.

Sustainability Responsibilities

Olympia Events is fully committed to ensuring the safety and wellbeing of all children, young people and adults at risk (vulnerable groups) that attend our premises. As a consequence, Olympia Events may require any successful applicant to complete a DBS Check prior to working in our business.

Olympia Events is committed to Equality, Diversity and Inclusion and expects all its people to have a positive commitment to EDI by treating others fairly and not committing any form of discrimination, victimisation or harassment and to promote positive working relationships amongst employees and stakeholders.

This Job Description is not intended to be exhaustive; the duties and responsibilities may therefore vary according to the changing needs of the business.