Senior PR Lead: Proactive Strategy & Founder Profiling

Burton Recruitment Limited; Lancashire; Presencial; GBP 55.000 - 75.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Budget for tools and training

Descripción de la vacante

Burton Recruitment Limited in Blackpool is seeking a senior PR professional to take full ownership of the function. You will lead a small internal team, craft the strategy, and move PR from reactive to proactive campaigns in a fast-growing ecommerce business.

You will work with a founder, secure national press coverage, and shape the brand's tone of voice across all communications, with a budget for tools and training to elevate output.

Formación

• Senior PR experience in-house or agency side.
• Proven track record of securing national press coverage.
• Background in lifestyle, consumer, or entertainment PR.
• Experience leading or mentoring PR teams.
• Strong media contacts across consumer, business, and trade press.

Responsabilidades

• Lead and develop a small internal PR team, providing senior guidance and training.
• Own the full PR strategy and execution, moving beyond reactive press office into proactive campaigns.
• Diversify PR output into proactive campaigns, reactive PR, and newsjacking opportunities.
• Build and execute a founder profiling strategy, raising the CEO's profile in business and trade press.
• Develop and deliver broadcast PR, including TV and radio opportunities.
• Implement PR tools and infrastructure (media databases, monitoring platforms, journalist request services).
• Create a crisis management framework to protect the company's reputation.
• Develop and own the brand's tone of voice across all external communications.
• Identify and execute PR opportunities around the company's charitable and community activity.
• Work closely with the marketing team to align PR with broader commercial objectives.

Conocimientos

Senior PR experience

Media relations

Mentoring/leadership

News sense

Crisis communications

Strong press network

Excellent written/verbal

Ecommerce/consumer PR

Herramientas

Muck Rack

Vuelio

Roxhill

Meltwater

ResponseSource

Descripción del empleo

Burton Recruitment Limited in Blackpool is seeking a senior PR professional to take full ownership of the function. You will lead a small internal team, craft the strategy, and move PR from reactive to proactive campaigns in a fast-growing ecommerce business.

You will work with a founder, secure national press coverage, and shape the brand's tone of voice across all communications, with a budget for tools and training to elevate output.