Pr Manager

Confidential; Leeds; On-site; GBP 42,000 - 65,000; Full time

Job summary

Confidential in Leeds is seeking a PR professional to lead consumer PR for a premium brand and drive growth. You will own the PR strategy, build strong media relationships, and turn coverage into measurable business impact with marketing and leadership.

This hands-on role offers scope to shape the PR function as the business scales, with potential to grow a team. You’ll craft compelling narratives that win national and broadcast coverage in a fast-paced, ambitious environment.

Qualifications

• Proven PR experience within a B2C environment
• Strong track record of securing premium media coverage including national or broadcast
• Excellent relationships with journalists and media contacts
• Commercial mindset and ability to drive growth through PR

Responsibilities

• Develop and deliver the PR strategy aligned to growth objectives
• Build relationships with journalists, editors and broadcasters
• Identify opportunities to secure high-value coverage across consumer media
• Pitch stories and create campaigns that generate interest and coverage
• Develop opportunities for TV, radio and other broadcast coverage
• Create press releases, pitches and briefing materials
• Identify reactive PR opportunities and respond quickly to trends
• Collaborate with marketing and leadership to convert business activity into PR opportunities
• Track PR performance and measure impact
• Manage external PR partners as needed
• Shape company reputation and PR function as the business grows

Skills

PR strategy

Media relations

Storytelling

Campaign management

Broadcast media

Measuring impact

Team leadership

Education

Bachelor's degree in Communications/PR

Job description

Are you a PR professional who wants to make a real impact with a premium brand and take your carrer to the next level?

This is an exciting opportunity to join a fast-growing, ambitious B2 C business and take ownership of its PR activity at an important stage of growth.

We're looking for someone commercially minded, proactive and ambitious who knows how to get brands noticed. Someone who can build strong media relationships, create compelling stories and, importantly, turn those relationships into meaningful coverage across the right consumer, national and broadcast media.

This is a hands-on role where you'll have the opportunity to make your mark and help shape the PR strategy as the business continues to scale.

The Role

• - Develop and deliver the PR strategy, aligned to the wider commercial and growth objectives of the business
• - Build strong relationships with journalists, editors, broadcasters and key media contacts
• - Identify opportunities to secure high-value coverage across consumer, lifestyle, luxury and national media
• - Proactively pitch stories and create campaigns that generate genuine interest and attention
• - Develop opportunities for TV, radio and other broadcast coverage
• - Create compelling press releases, pitches, stories and briefing materials
• - Identify reactive PR opportunities and move quickly when relevant stories break
• - Work closely with marketing, content and senior leadership to turn business activity into PR opportunities
• - Track and report on PR performance, measuring coverage, reach and commercial impact
• - Manage external PR partners where required
• - Help shape the company's reputation and position within its market
• - Play an important role in developing the PR function as the business grows, with the opportunity to build a team in the future

What We're Looking For

• - Proven PR experience within a B2 C environment - this is essential
• - Experience working with premium, high-end or luxury brands
• - A strong track record of securing quality media coverage, ideally including national and/or broadcast
• - Excellent existing relationships with journalists and media contacts
• - A strong commercial mindset and an understanding that PR should contribute to business growth
• - Experience in a scaling, entrepreneurial or fast-paced business would be highly advantageous
• - Someone proactive, ambitious and confident enough to create opportunities rather than simply wait for them
• - A natural storyteller who understands what makes a brand or story newsworthy
• - Comfortable working with data and measuring the impact of PR activity
• - Someone who is excited by the opportunity to grow with a business and ultimately help build a PR function around them

Why This Role?

This is a chance to join a business with ambitious growth plans and big ambitions for its brand.

You’ll have the freedom to make a real impact, build relationships with some of the most influential media and help take the brand into new spaces - including national and TV coverage.

For the right person, there is also a genuine opportunity to grow the role and build a PR team as the business continues to scale.