Paid Social Manager

Betway Group; Greater London; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

Betway Group is seeking a senior paid social leader to run global sports and casino campaigns from strategy through execution. You will manage large budgets, optimise across Meta, TikTok, Snapchat, X and Reddit, and collaborate with design to test creative frameworks.

You’ll ensure compliance with gaming regulations while driving measurable ROI across multiple markets. The role requires strong analytical skills, stakeholder management, and experience with AppsFlyer and Excel.

Qualifications

• Experience leading large-scale paid social campaigns for B2C brands, preferably in sports, entertainment, gaming, or betting.
• Strong analytical skills with experience in reporting tools and attribution models.
• Proficiency with mobile measurement partners (AppsFlyer) and advanced Excel.
• Ability to translate data into actionable insights and ROI.
• Excellent communication and stakeholder management.

Responsibilities

• Lead global paid social strategy across sports and casino verticals, managing full-funnel planning, execution, optimisation and reporting.
• Oversee campaigns across Meta, TikTok, Snapchat, X, Reddit and emerging platforms, ensuring KPI delivery and ROI across multiple markets.
• Develop audience strategies (segmentation, lookalikes, retargeting), testing frameworks, and high-performing assets in collaboration with design.
• Manage and forecast significant budgets, introduce new vendors/platforms, and stay ahead of industry trends and algorithm changes.
• Ensure regulatory compliance and responsible gaming requirements while aligning paid and organic strategies.
• Provide performance insights to senior stakeholders and lead real-time amplification around major events.
• Collaborate cross-functionally with CRM, Retention, Sponsorship and Finance teams.
• Conduct post-campaign analysis to inform future planning.

Skills

Paid social strategy

Full-funnel planning

Campaign management

Audience segmentation

Creative testing

Budget management

Data-driven insights

Stakeholder management

Cross-functional collab

Excel proficiency

Regulatory compliance

Gaming industry knowledge

Communication skills

Education

Degree in marketing or related field

Tools

Meta Ads Manager

TikTok Ads

Snapchat Ads

X Ads

Reddit Ads

AppsFlyer

Excel

Job description

* Lead global paid social strategy across sports and casino verticals, managing full-funnel planning, execution, optimisation, and reporting.* Oversee campaigns across Meta, TikTok, Snapchat, X, Reddit, and emerging platforms, ensuring KPI delivery and ROI across multiple markets.* Develop audience strategies (segmentation, lookalikes, retargeting), creative testing frameworks, and high-performing paid assets in collaboration with design teams.* Manage and forecast significant budgets, introduce new vendors/platforms, and stay ahead of industry trends and algorithm changes.* Ensure compliance with brand positioning, regulatory standards, and responsible gaming requirements while aligning paid and organic strategies.* Provide performance insights to senior stakeholders, lead real-time amplification around major events, and collaborate cross-functionally with CRM, Retention, Sponsorship, and Finance teams.* Maintain strong relationships with platform reps and external agencies, and conduct post-campaign analysis to inform future planning.* Clear, confident communication (written and verbal), and the ability to breakdown complex ideas* A collaborative mindset, working smoothly with cross‐functional teams to hit shared goals* Strong organisational skills and the ability to manage multiple projects without dropping the ball* Exceptional attention to detail and a commitment to high‐quality work* Adaptability – you stay sharp, productive and positive in fast‐moving environments* Proven experience managing large-scale paid social campaigns for major B2C brands, ideally in sports, entertainment, gaming, or betting.* Strong analytical skills with proficiency in reporting tools, attribution models, mobile measurement partners (e.g., AppsFlyer), and advanced Excel.* Ability to translate data into actionable insights and deliver measurable ROI.* Experience briefing, developing, and optimizing high-impact creative formats, with strong understanding of sports culture and casino audiences.* Skilled in managing significant budgets across multiple markets while ensuring compliance with regulatory standards and responsible gaming requirements.* Excellent communication and presentation skills, with experience engaging senior stakeholders and collaborating across Marketing, Digital, CRM, Retention, and Sponsorship teams.* Ability to thrive in fast-paced environments, work autonomously, and proactively drive performance improvements with exceptional attention to detail.* In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends* Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations* Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards* Experience in developing and executing customer retention strategies* Strong knowledge of regulations (UKGC, ASA, AGCO) and compliance standards.* Skilled in tracking, analytics, and pixel implementation; certified on major platforms (Meta, TikTok, Snapchat).* Experience across digital performance channels and managing agencies/partners.* Creative mindset with an eye for high-performing formats; degree in marketing or related field.* Bilingual proficiency (English/French).* Experience with cross‐channel digital marketing.**Betway Group is a proud member of Super Group, who are listed on the New York Stock Exchange (ticker: SGHC).**We are a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. Founded in 2006, our teams in Malta, Guernsey, Spain and London are constantly expanding and evolving.By developing and utilising the very latest technologies, we have remained at the forefront of the online gaming industry, providing innovative and interactive gaming experiences in a fair, safe and responsible environment. Driven by our shared vision to become the global leader in the online sports betting and casino industry, our people are forward-thinking, team-players who thrive on a collective diversity of skills and backgrounds.We provide our teams with the tools to create market-leading, cutting-edge interactive gaming experiences, from pre-game and live sports betting, to esports and casino. We bring our people closer to the action – putting them at the heart, making them feel part of it. We live and breathe our values – these values define how we conduct ourselves in everything we do shaping how we interact with each other, our customers and our business partners. If you can imagine yourself in an environment which thrives off collaboration, and where everything is possible, then Betway could be the place for you.