Senior PPC Manager

Lever Digital; City of Edinburgh; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Real growth potential

High autonomy

Mentorship and support

Influence over tools and processes

Value for quality work

Job summary

A fast-growing digital agency in Edinburgh is seeking a Senior PPC Manager to take ownership of high-value client accounts. This role demands at least 5 years of PPC management experience across multiple platforms. You will mainly focus on lead generation and e-commerce strategies while ensuring precise tracking and delivering actionable insights. The position offers growth potential to become Head of PPC, with flexible remote or hybrid working arrangements.

Qualifications

• Minimum of 5 years of PPC management experience.
• Proven proficiency across all core platforms (Google, Meta, LinkedIn, Microsoft).
• Expert knowledge of technical tracking implementation.
• Experience leading client communication and strategy discussions.
• Results-driven mindset focused on ownership.

Responsibilities

• Accountable for the entire paid media lifecycle.
• Lead development of multichannel PPC strategies.
• Execute and optimize campaigns across various platforms.
• Ensure accurate tracking infrastructure is set up.
• Transform data into actionable insights for clients.

Skills

PPC management experience

Multi-channel expertise

Technical tracking implementation

Client management

Data analysis

Ownership

Data-driven

Looker Studio

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

GA4

GTM

Google Merchant Center

Looker Studio

Agency Analytics

Job description

Lever Digital is a data-driven, fast-growing agency specialising in delivering significant performance gains for clients in the B2B, SaaS, Fintech, and eCommerce. We are a small, dynamic team where everyone is a hands‑on contributor. Join us to directly shape the processes of a growing agency and build lasting relationships with clients and colleagues.

The Opportunity: Your Next Career Move

This is a critical, highly autonomous role for an experienced PPC expert ready to take full ownership of high‑value client accounts from day one. You will work directly with the Founder in a role with clear growth potential to become the Head of PPC.

If you are an expert who thrives on technical challenges, drives strategic results, and does not require hand‑holding, this is your chance to manage your own time, build processes, and accelerate your career.

• Working Arrangement: Remote / Hybrid (Edinburgh‑based preferred)
• Reporting To: Founder

As our Senior PPC Manager, you will be accountable for the entire paid media lifecycle across client portfolios, focusing heavily on lead generation and high‑efficiency e‑commerce.

• Strategy & Planning: Lead the development of client‑specific, multi‑channel PPC strategies, managing budget pacing, forecasting, and delivering clear recommendations to meet ambitious growth targets.
• Campaign Execution & Optimisation: Hands‑on campaign building and rigorous optimisation across the full spectrum of required channels:
• Google Ads (Search, Display, Performance Max, YouTube)
• Meta Ads (Facebook/Instagram)
• LinkedIn Ads
• Microsoft Ads
• Technical Tracking & Data Integrity: Expertly set up and maintain critical tracking infrastructure, including GTM, GA4, Meta Pixels, and advanced Offline Conversion tracking to ensure data accuracy for reporting and optimisation.
• E‑commerce Specialisation: Oversee and execute Feed Optimisation using Google Merchant Center and various Feed Management tools to drive shopping performance.
• Reporting & Communication: Own the reporting function, transforming data into actionable insights using platforms like Looker Studio and Agency Analytics. Lead and manage client calls and communication with confidence and authority.

What You Will Bring

• Experience: Minimum of 5 years of demonstrable, hands‑on PPC management experience, ideally combining in‑house and agency experience with significant budget accountability.
• Multi‑Channel Expertise: Proven, in‑depth proficiency across all core required platforms (Google, Meta, LinkedIn, Microsoft).
• Technical Mastery: Expert‑level knowledge of technical tracking implementation (GTM/GA4) and proficiency in Feed Optimisation.
• Client Management: Experience leading client communication and strategy discussions.
• Mindset: A results‑driven, low‑ego professional who is a strategic thinker, takes full ownership, and embodies a default to getting work done and completed.

Desirable Experience (A Strong Advantage)

• Experience managing Affiliate Marketing programs.
• Familiarity with CRM integration (e.g., Salesforce, HubSpot) for managing lead flow and offline conversions.
• Understanding of creative best practice.
• Knowledge of user journeys and optimisation.
• Experience across multi‑market or multi‑channel campaigns.
• Expertise in CRO & testing methodologies.

Who You Are

• A self‑starter – you don’t need hand‑holding and take ownership naturally.
• Data‑driven – you enjoy analysis, insight generation, and testing.
• Low‑ego – collaborative, open to feedback, and focused on outcomes over credit.
• Client‑centred – great communicator, relationship builder, commercially minded.
• Hands‑on – you’re happy to get stuck in and execute.
• Finisher – you take pride in getting things done properly and on time.

Why Join Lever Digital?

• Real growth potential with a clear path to becoming Head of PPC
• High autonomy while still gaining mentorship and support
• Ownership of accounts – not just small tasks in a production line
• Influence over tools, processes, and the agency’s wider direction
• A culture that values quality work, transparency, and continuous improvement