Paid Media Manager Hybrid

Forward Role; Manchester; On-site; GBP 41,000 - 50,000; Full time

Benefits offered by this job

Bonus

Job summary

Forward Role is excited to partner with a tech-led, international Travel giant to appoint a Paid Media Manager. The role focuses on managing the Paid channel with substantial budgets, with no people management required initially, offering room to grow as the business expands.

You will develop and execute a robust PPC strategy, partner with Google, Microsoft, Meta and Brainlabs, and collaborate with cross-functional teams to drive continuous performance improvements.

Qualifications

• Experience managing large-scale PPC budgets, in house or agency.
• Strong analytical skills with data-driven decisions.
• Excellent communication across teams.
• Knowledge of GA4; SA360 experience is a plus.

Responsibilities

• Develop and execute a comprehensive PPC strategy with a large budget.
• Coordinate with the paid media team for account alignment.
• Monitor and optimise performance against forecasts.
• Manage relationships with Google, Microsoft, Meta and Brainlabs.
• Collaborate with design, data science and marketing to improve performance.
• Identify new opportunities to boost PPC results.
• Lead YouTube activity with a creative-first approach.
• Implement rigorous A/B testing to optimise KPIs.
• Work with analytics to measure PPC impact and refine strategy.

Skills

PPC management

Data analysis

GA4

SA360

Cross-team collaboration

Communication

Tools

Google Ads

Microsoft Advertising

Meta Ads

Brainlabs

Job description

Paid Media Manager

Salary up to £45k + bonus

Manchester City Centre - 3 days in office

Forward Role are excited to be exclusively partnering with a tech-lead, international Travel giant, as they undergo a highly exciting time of growth and digital transformation! This an incredibly exciting opportunity for a Senior PPC expert to come in and really make their stamp in a world-class, high performing Global Paid Media function/

This position is to manage the Paid channel, not people - yet! This team is set to grow in line with wider business growth in time to come, so don't worry if you've not got management experience. If you're a Senior Exec wanting a step up, or an existing Manager wanting oversight and autonomy of your own accounts - this may be the role for you.

Your day to day:

• Develop and execute a comprehensive PPC strategy, managing a significant budget.
• Work closely with the paid media team to ensure alignment across accounts.
• Monitor and optimise performance in line with forecast expectations.
• Manage relationships with key partners, including Google, Microsoft, Meta and Brainlabs.
• Collaborate with cross-functional teams across design, data science, and marketing to drive continuous improvements.
• Identify and explore new opportunities to enhance PPC performance.
• Lead YouTube activity, ensuring a creative-first approach tailored for the platform.
• Develop and implement a rigorous A/B testing plan to optimise key performance indicators.
• Work closely with analytics and measurement teams to assess PPC's impact and enhance their overall strategy.

Your background:

• Experience managing large-scale PPC budgets - either in house or agency side
• Strong analytical skills with the ability to analyse data, identify trends, and make data-driven decisions.
• Excellent communication skills, with the ability to collaborate across multiple teams.
• Strong knowledge of GA4, with the ability to review performance and derive insights.
• Experience with SA360 is beneficial but not essential.

Work with a market-leading international consumer business in an exciting period of growth, being part of a high-performing marketing team that genuinely values innovation and creativity! This role will offer you hands on execution as well as strategic influence, leading large-scale campaigns with industry leading partners what are you waiting for?