Senior PPC Executive

Digital Gurus; Macclesfield; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Private medical insurance

Life insurance

On-site parking

Regular company events

Job summary

Digital Gurus in Macclesfield is seeking a Senior PPC Executive to lead Google Ads activity across multiple products and markets. You will own Search and Performance Max campaigns, manage multi-million-pound budgets, and collaborate with cross-functional teams to drive leads and revenue.

The role offers a competitive salary, performance-based bonus, and opportunities for progression within a dynamic marketing team. Office-based position with on-site parking and benefits.

Qualifications

• Minimum 3 years' hands-on Google Ads management experience.
• Strong experience with Search and Performance Max.
• Proven understanding of lead generation and performance metrics.
• Experience managing large budgets and scaling campaigns.
• Knowledge of Google Ads features, bidding strategies and account structures.

Responsibilities

• Manage and optimise Google Ads campaigns across multiple markets.
• Develop strategies across products, regions and audience segments.
• Build and optimise Performance Max asset groups, audience signals and feed strategies.
• Analyse performance against leads, CPL, ROAS, ROI and EPL.
• Refine bidding strategies, campaign structures and automation workflows.
• Collaborate with data, tracking, design and media teams.
• Contribute to reporting, testing roadmaps and wider paid search strategy.
• Stay up to date with Google Ads developments, automation and AI tools.

Skills

Google Ads

Performance Max

Search campaigns

Budget management

Analytics

Excel/Sheets

Collaboration

Commercial mindset

Tools

GA4

Google Tag Manager

Microsoft Ads

Job description

I’m currently recruiting for a Senior PPC Executive on behalf of a rapidly growing global lead generation business based in Macclesfield.

This is an exciting opportunity to join a high-performing performance marketing team managing multi-million-pound budgets across international markets. The successful candidate will take ownership of Google Ads activity across multiple products and verticals, with a particular focus on Search and Performance Max.

The role:

• Managing and optimising Google Ads campaigns across multiple markets.
• Developing strategies across products, regions and audience segments.
• Building and optimising Performance Max asset groups, audience signals and feed strategies.
• Analysing performance against key metrics including leads, CPL, ROAS, ROI and EPL.
• Conducting search term analysis and reviewing audience insights.
• Supporting creative testing and conversion pathway optimisation.
• Working closely with data, tracking, design and media teams.
• Refining bidding strategies, campaign structures and automation workflows.
• Contributing to reporting, testing roadmaps and wider paid search strategy.
• Keeping up to date with Google Ads developments, automation and AI tools.

About you:

• At least three years’ hands-on experience managing Google Ads campaigns.
• Strong experience across both Search and Performance Max.
• A solid understanding of lead generation and performance marketing metrics.
• Experience managing large budgets and scaling campaigns.
• Strong knowledge of Google Ads features, bidding strategies and account structures.
• Confidence using Google Sheets, Excel and AI tools.
• An analytical, proactive and commercially minded approach.
• Strong communication skills and the ability to collaborate across teams.

Experience with international campaigns, particularly across the UK and US, would be advantageous. Exposure to Microsoft Ads, Demand Gen, GA4, Google Tag Manager, conversion tracking, feed-based campaigns or PPC automation would also be beneficial.

The opportunity:

• Competitive salary, dependent on experience.
• Performance-based bonus.
• Ownership of high-impact campaigns across international markets.
• Clear progression opportunities.
• Collaborative and ambitious team environment.
• Private medical insurance and life insurance.
• On-site parking.
• Additional annual leave opportunities.
• Regular company events and team socials.
• Opportunities to win tickets to major events and live performances.

This is an office-based, full-time position in Macclesfield, working closely with the paid media lead and supporting a wider PPC team that includes a junior executive.