Senior Planner

British Broadcasting Corporation; London; Hybrid; GBP 52,000 - 60,000; Full time

Job summary

The BBC seeks a Senior Creative Planner for its in-house agency, aiming to elevate its marketing quality. The role involves crafting innovative strategies, insightful briefs, and collaborating with diverse teams to enhance creative output. Ideal candidates bring agency experience and a passion for impactful storytelling.

Benefits

Excellent career progression opportunities

Flexible working hours

Generous annual leave

Defined pension scheme

Discounted health and dental care

Qualifications

• Experience as a planner within a creative agency.
• Ability to create high quality creative briefs.
• Persuasive storytelling and relationship building.

Responsibilities

• Develop audience-driven creative strategies.
• Collaborate with marketing and media planning teams.
• Inspire teams with insights for creative solutions.

Skills

Creative strategies

Storytelling

Relationship building

Audience insight

Job description

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Package Description

Job Reference: 22705

Band: D

Salary: £52,500 – £60,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

Contract type: Permanent role

Location: Office Base is London. This is a hybrid role and the successful candidate will balance office working with home working

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.

Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.

Benefits - We offer a negotiable salary package, a flexible 35-hour working week for work-life balance and 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym. You can find out more about working at the BBC by selecting this link to our candidate pack.

If you need to discuss adjustments or access requirements for the interview process please contact the [e-mail]. For any general queries, please contact: [e-mail].

Job Introduction

BBC Creative are looking for a senior creative planner, with creative agency experience, to be part of our planning team. BBC Creative is the BBC’s in-house creative agency. It has a simple ambition: to produce the most creative marketing in the World for the most creative media brand in the World. We want to make work that is talked about and leaves a positive mark on popular culture. This role is an opportunity to be a key part of shaping what we do and create at BBC Creative.

https://www.bbccreative.co.uk/work/

Main Responsibilities

• To be part of a team helping to make sure we’re raising the quality of the marketing the BBC does.
• You will be tasked with getting better, more insightful, more audience driven creative strategies that inspire the best creative campaigns and marketing possible.
• BBC Creative’s ambition is to be as famous for the quality and impact of what it does as the BBC is for its programmes & services
• You will work alongside marketing, media planning and audience planning to create more strategic and more creative output
• You will inspire creative teams with insight and external stimulus to fuel the best creative solutions
  
  

Are you the right candidate

Experience as a planner within a creative agency.

Create high quality creative briefs, leading to effective/award winning creative solutions

Drive creative solutions – where appropriate – that engage audiences beyond TV; the ability to help shape comms plans that deliver campaign messages over time and across different platforms

Be an engaging - and persuasive - storyteller in how you present your thinking

Build strong relationships within BBC Creative, especially with CDs, and with Marketing & Media colleagues

Make effective use of audience insight, drawn from Audiences colleagues within the BBC

Work with colleagues to demonstrate effectiveness of campaigns – leading to awards and recognition

Key Relationships External: Agency providers, Strategic consultancies, Planning community, Speaking at conferences, Academics/universities, Government/DCMS as required. Internal: Controllers, Commissioners, Product heads, Exec producers and Editors, Genre/divisional directors, Head of Marketing, Directors of Marketing and Audiences, Heads of Audiences, Planners, Social Media Leads, Research and Analytics, Strategy, UXandD, RandD.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Broadcast Media Production and Distribution

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