Senior Performance Marketing Manager

ZipRecruiter; Manchester; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Senior Performance Marketing Manager to drive their digital media strategy. This pivotal role involves managing a substantial budget, optimizing marketing performance, and leading multi-channel campaigns. The ideal candidate will have a strong analytical background and a proven track record in eCommerce, focusing on data-driven decisions to enhance customer acquisition. Join a dynamic team dedicated to scaling the business and delivering exceptional results in a competitive market.

Qualifications

• Proven track record in performance marketing for eCommerce.
• Strong analytical skills and data-driven decision-making.

Responsibilities

• Own the delivery of a multi-channel digital marketing strategy.
• Lead planning and execution of PPC, paid social, and affiliates.

Skills

Performance Marketing Strategy

Data Analysis

Digital Media Budget Management

Multi-channel Marketing

Attribution Modeling

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

Meta Ads

TikTok Ads

Google Analytics 4

Microsoft Ads

Job description

Job Description

We are searching for an experienced Senior Performance Marketing Manager / Senior Paid Media Manager for our client, an e-commerce retailer with over 30 years of industry expertise in the category in which they operate. This is a £multi-million turnover and profitable business.

With over 1 million customers, they boast an exceptional service record and excellent TrustPilot ratings. They offer top-quality products at competitive prices.

They are looking for a commercially-minded and data-led Senior Performance Marketing Manager to take ownership of their multi-million-pound digital media budget and performance marketing strategy. This role is pivotal in driving high-quality traffic, optimising return on spend, and building a sustainable digital customer acquisition strategy as we scale the business.

The Role:

• Own the delivery of a multi-channel digital marketing strategy, aligning paid and owned media with trading goals, seasonal shifts, and evolving product priorities.
• Lead the planning and execution of Full Funnel activity across PPC, paid social, and affiliates
• Use a data driven, analytical approach to improve the effectiveness and efficiency of the budget across the full marketing funnel
• Build and refine multi-touch attribution models to accurately measure campaign performance.
• Own key KPIs including traffic volume, RoAS, COS%, CAC and (in time) LTV – ensuring efficient spend and high-value acquisition.
• Deliver clear, insight-led reporting across all channels, supporting data-driven decision making and performance visibility.
• Champion a culture of testing from creative optimisation to segmentation and timing.
• Own agency relationships, ensuring accountability to commercial targets and a continual focus on testing and improvement.

The person

• Proven track record of leading performance marketing strategy and execution in a high-growth eCommerce or DTC business.
• Strong analytical and commercial acumen – data driven and comfortable owning RoAS, COS, CAC, LTV and traffic targets with a clear view of contribution to the bottom line.
• MarTech Proficiency: Pmax, Adwords, Microsoft Ads, GA4, GMC, Meta Ads, Tik Tok Ads, and Attribution tools.