Senior Performance Marketing Manager

JR United Kingdom; Manchester; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is on the lookout for a Senior Performance Marketing Manager to spearhead their digital marketing efforts. This pivotal role involves strategizing a multi-channel approach to drive high-quality traffic and sustainable customer acquisition. You'll leverage your analytical skills to optimize budget effectiveness and improve campaign performance across various platforms, ensuring alignment with business goals. Join a dynamic team that values innovation and data-driven decision-making, and play a key role in shaping the future of this thriving e-commerce business.

Qualifications

• Proven experience in performance marketing for eCommerce or DTC businesses.
• Strong analytical skills managing traffic and acquisition targets.

Responsibilities

• Own the delivery of a multi-channel digital marketing strategy.
• Lead planning and execution of Full Funnel activity across PPC and paid social.
• Build and refine multi-touch attribution models to measure campaign performance.

Skills

Performance Marketing

Data Analysis

Digital Marketing Strategy

Customer Acquisition

MarTech Proficiency

Tools

Pmax

Adwords

Microsoft Ads

GA4

GMC

Meta Ads

TikTok Ads

Job description

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Senior Performance Marketing Manager, Manchester

Client:

Better Placed Ltd - A Sunday Times Top 10 Employer!

Location:

Manchester, United Kingdom

Job Category:

Other

EU work permit required: Yes

Job Views:

4

Posted:

05.05.2025

Expiry Date:

19.06.2025

Job Description:

We are searching for an experienced Senior Performance Marketing Manager / Senior Paid Media Manager for our client, an e-commerce retailer with over 30 years of industry expertise. This is a £multi-million turnover and profitable business.

With over 1 million customers, they boast an excellent service record and TrustPilot ratings. They offer top-quality products at competitive prices.

The role involves taking ownership of their digital media budget and performance marketing strategy, focusing on high-quality traffic, ROI, and sustainable customer acquisition as the business scales.

The Role:

• Own the delivery of a multi-channel digital marketing strategy, aligning paid and owned media with trading goals, seasonal shifts, and product priorities.
• Lead planning and execution of Full Funnel activity across PPC, paid social, and affiliates.
• Use data-driven analysis to improve budget effectiveness across the marketing funnel.
• Build and refine multi-touch attribution models to measure campaign performance accurately.
• Own KPIs including traffic, RoAS, COS%, CAC, and LTV, ensuring efficient spend and high-value acquisition.
• Deliver insight-led reporting across channels to support decision-making and performance visibility.
• Champion a testing culture from creative to segmentation and timing.
• Manage agency relationships, ensuring accountability and continuous improvement.

The Person:

• Proven experience leading performance marketing in high-growth eCommerce or DTC businesses.
• Strong analytical and commercial skills, comfortable managing RoAS, COS, CAC, LTV, and traffic targets.
• MarTech proficiency: Pmax, Adwords, Microsoft Ads, GA4, GMC, Meta Ads, TikTok Ads, and attribution tools.