Senior Performance Marketing Manager

Illuminate Recruitment Ltd; Bishop's Stortford; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Illuminate Recruitment Ltd is seeking a Senior Performance Marketing Manager to lead PPC strategy and cross-channel optimisation in a fast‑paced digital trading environment.

You’ll own day-to-day PPC trading, manage budgets, oversee Paid Social and email improvements, and collaborate with Digital, Merchandising and Product teams to drive profitable growth.

Qualifications

• Strong analytical mindset and ability to turn ambiguity into clear actions.
• Proven experience managing in-house PPC campaigns at scale.
• Confident communicator able to present data-driven recommendations to senior stakeholders.
• Skilled in copy optimisation and product-level performance analysis.
• Proactive, commercially minded, and cross-functional.
• Experience with Meta advertising.
• Experience reviewing and improving email/CRM performance.

Responsibilities

• Own day-to-day PPC trading, budget management and optimisation across a large, diverse SKU range.
• Recommend and implement data-led campaign improvements.
• Optimise product titles, descriptions and landing pages using both AI tools and your own copywriting skills.
• Identify key drivers of performance (pricing, product trends, offers, inventory) and communicate clear recommendations to stakeholders.
• Partner with IT to improve PPC feeds and support trading activity.
• Stay ahead of platform trends, testing opportunities and market shifts.
• Oversee Paid Social campaign structure and adjustments, ensuring alignment with content plans.
• Review email performance periodically and recommend improvements to the CRM team.
• Review and approve affiliate commissions, manage offer changes and identify new opportunities.
• Explore and test Connected TV (CTV) opportunities where appropriate.
• Produce digital forecasts and track performance against targets.
• Maintain spend within budget while spotting opportunities for strategic investment.
• Ensure senior stakeholders have visibility of digital activity, attribution insights and performance trends.
• Lead trading discussions and cross‑team reviews.
• Line manage and develop two Digital Marketing Executives.
• Ensure smooth cover during holidays and absences.

Skills

Analytical mindset

PPC management at scale

Data-driven recommendations

Copy optimisation

Cross-functional collaboration

Meta advertising

Email/CRM optimisation

Tools

AI tools

Job description

Hybrid, Offices based in Ware / Bishop Stortford Area

The Opportunity

If you’re energised by data, driven by commercial impact, and happiest when you’re deep in the mechanics of PPC and performance channels, this role will feel like home. We’re looking for a Senior Performance Marketing Manager who thrives in a fast‑paced digital trading environment and wants to take real ownership of performance strategy, optimisation, and results.

This is a hands‑on, analytical role with genuine influence. You’ll shape PPC strategy, guide Paid Social and email improvements, and work closely with stakeholders across Digital, Merchandising, Product and Content to drive profitable growth.

What You’ll Be Doing

PPC Leadership (core focus)

• Own day‑to‑day PPC trading, budget management and optimisation across a large, diverse SKU range.
• Recommend and implement data‑led campaign improvements.
• Optimise product titles, descriptions and landing pages using both AI tools and your own copywriting skills.
• Identify key drivers of performance (pricing, product trends, offers, inventory) and communicate clear recommendations to stakeholders.
• Partner with IT to improve PPC feeds and support trading activity.
• Stay ahead of platform trends, testing opportunities and market shifts.

Paid Social & Email

• Oversee Paid Social campaign structure and adjustments, ensuring alignment with content plans.
• Review email performance periodically and recommend improvements to the CRM team.

Affiliates & Emerging Channels

• Review and approve affiliate commissions, manage offer changes and identify new opportunities.
• Explore and test Connected TV (CTV) opportunities where appropriate.

Forecasting, Reporting & Commercial Insight

• Produce digital forecasts and track performance against targets.
• Maintain spend within budget while spotting opportunities for strategic investment.
• Ensure senior stakeholders have visibility of digital activity, attribution insights and performance trends.
• Lead trading discussions and cross‑team reviews.
• Line manage and develop two Digital Marketing Executives.
• Ensure smooth cover during holidays and absences.

What You’ll Bring

Essential skills:

• Strong analytical mindset and ability to turn ambiguity into clear actions.
• Proven experience managing in‑house PPC campaigns at scale.
• Confident communicator able to present data‑driven recommendations to senior stakeholders.
• Skilled in copy optimisation and product‑level performance analysis.
• Proactive, commercially minded, and comfortable working cross‑functionally.
• Experience with Meta advertising.
• Experience reviewing and improving email/CRM performance.

Who You Are

You’re someone who loves digging into data, spotting patterns, and turning insight into action. You’re commercially sharp, curious, and proactive — always looking for the next improvement or test. You communicate clearly, collaborate well, and enjoy helping others grow.

Why This Role Matters

Performance Marketing is central to achieving revenue and profit targets. Your work will directly influence trading decisions, customer journeys, and digital growth. You’ll have the autonomy to test, refine and innovate — and the support of a collaborative digital team.

If you’re ready to lead PPC strategy, elevate performance across digital channels, and make a measurable impact, we’d love to hear from you.