Performance Marketing Manager

Pets at Home; Cheadle; On-site; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Pets at Home is seeking an experienced digital marketing leader to drive performance across PPC, Paid Social, SEO and Affiliates. You will build and coach a high-performing team, shaping a multi-channel acquisition strategy that balances short-term trading with long-term growth.

You will manage multi-million-pound budgets, use data to optimise campaigns, and collaborate with Ecommerce, Trading, CRM and Finance to deliver joined-up plans and measurable results.

Qualifications

• Proven track record in performance marketing within a retail environment.
• Experience leading and developing high-performing teams.
• Strong ability to use data and insights to optimise campaigns and growth.
• Excellent stakeholder management across multiple functions.

Responsibilities

• Lead and coach a team of digital marketing specialists across PPC, Paid Social, SEO and Affiliates.
• Create and deliver a multi-channel acquisition strategy driving traffic and profitability.
• Align activity with trading priorities and promotional campaigns.
• Own and optimise marketing budgets for strong commercial returns.
• Monitor performance and drive efficiency in customer acquisition and revenue.
• Oversee integrated campaigns with clear targeting and messaging.
• Champion a test-and-learn culture through segmentation and personalisation.
• Explore new channels and marketing opportunities to fuel growth.
• Collaborate with Data, Ecommerce, CRM and Finance to enable measurement and automation.
• Manage agency relationships and ensure value for money.
• Deliver data-driven reporting and strategic recommendations to stakeholders.
• Foster strong cross-functional partnerships to drive business outcomes.

Skills

PPC

Paid Social

SEO

Affiliates

Team leadership

Budget management

Job description

Hybrid: We welcome applications from those looking for hybrid working, based 2 days (Monday & Tuesday) per week in our Handforth Office.

About the Role

You're an experienced digital marketing professional with a strong background in performance marketing and a proven track record of driving profitable online growth within a retail environment. Comfortable operating across multiple acquisition channels, you'll bring deep expertise in PPC and Paid Social, alongside a solid understanding of SEO, Affiliates and the wider digital marketing landscape.

You'll have experience leading and developing high-performing teams, with the ability to coach, support and inspire channel specialists to deliver against ambitious commercial objectives. Equally comfortable in the detail and the bigger picture, you'll use data and insights to identify opportunities, optimise performance and help shape channel strategy.

You'll be confident managing marketing budgets, making day-to-day optimisation decisions, and balancing short-term trading priorities with longer-term growth opportunities. Strong stakeholder management skills are essential, as you'll work closely with teams across Ecommerce, Trading, CRM, Data & Insights, Finance and external agency partners to deliver joined-up acquisition plans.

Most importantly, you'll be commercially minded, curious and adaptable, with the confidence to challenge constructively, embrace new technologies and continually seek ways to improve performance, efficiency and customer acquisition.

Key Responsibilities – What you’ll be doing

• Lead, coach and develop a team of digital marketing specialists across PPC, SEO, Paid Social and Affiliates.
• Create and deliver a multi-channel acquisition strategy that drives traffic, conversion and profitable growth.
• Align channel activity with trading priorities, promotional events and wider marketing campaigns.
• Own and optimise digital marketing budgets, ensuring investment delivers strong commercial returns.
• Monitor channel performance, identifying opportunities to improve efficiency, customer acquisition and revenue.
• Oversee the delivery of integrated digital campaigns, ensuring effective targeting, messaging and execution.
• Champion a test-and-learn culture through audience segmentation, personalisation and conversion optimisation initiatives.
• Explore new channels, technologies and marketing opportunities to drive innovation and future growth.
• Partner with Data and Technology teams to enhance marketing capabilities, automation and measurement.
• Manage agency relationships, ensuring clear objectives, strong performance and value for money.
• Deliver insightful reporting and recommendations to stakeholders, using data to inform strategic decisions.
• Build strong relationships across Ecommerce, Trading, CRM, Finance and Marketing to drive joined-up business outcomes.

About You – What you’ll bring to the role

You'll bring strong hands-on experience across performance marketing channels, with deep expertise in PPC and Paid Social, alongside a good understanding of channels such as SEO, Display and Affiliates. You'll know how to use different channels together to drive customer acquisition, engagement and commercial performance.

You'll have experience managing multi-million-pound marketing budgets, using data and insight to optimise performance, identify new opportunities and support strategic decision-making. Naturally analytical, you're comfortable interpreting complex data, turning it into actionable recommendations, and confidently presenting your ideas to stakeholders.

You'll also be an experienced people manager, with a passion for leading, motivating and developing high-performing teams. Whether coaching specialists, influencing Directors and senior leaders, or working with external agency partners, you'll bring excellent communication skills and the ability to build strong relationships at all levels.

Most importantly, you'll be curious, proactive and commercially aware, combining a hands-on approach to performance optimisation with the ability to contribute to longer-term acquisition strategy and growth plans.

We take our inspiration from pets in embracing people from all walks of life, and we value, respect and celebrate difference. We encourage our people to be their best selves so that we can create a better world for Pets, our Planet, and People. Our ambition is to reflect the diversity of the communities we operate in, and we are intentional in addressing and removing barriers to create opportunities for the exceptional talent and potential in our communities.

Even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you.