Senior Performance Marketing Executive (B2C)

NextGenEnergyJobs; Greater London; On-site; GBP 40,000 - 65,000; Full time

Job summary

Octopus Electric Vehicles is seeking a Senior Performance Marketing Executive (B2C) to own paid digital channels, build, manage and optimise campaigns across paid search, paid social and programmatic display.

You will dive into search query reports, audiences, bids, budgets and campaign performance, using SA360, Campaign Manager and DV360, and collaborate with the Content Creator and Design teams to test creative hooks and messaging.

Qualifications

• Hands-on performance marketing experience across paid channels.
• Strong paid search experience with day-to-day optimization and reporting.
• Experience with Google Marketing Platform, SA360 and Campaign Manager.
• Experience managing paid social campaigns, especially Meta Ads Manager.
• Ability to analyze data, identify wastage and opportunities.
• Fast-paced, proactive, commercially minded and collaborative.

Responsibilities

• Own paid digital channels: build, manage and optimise campaigns across paid search, paid social and programmatic display.
• Dive into search query reports, audiences, bids, budgets and campaign performance.
• Work across SA360, DV360, Campaign Manager and Meta Ads Manager to ensure campaigns run smoothly.
• Spend digital budget within monthly targets with regular performance reporting.
• Test creative hooks, formats, audiences and messaging with Content Creator and Design teams.
• Turn channel data into actionable insights for the B2C squad.
• Own landing page launches and web optimisations with CMS/web tools.
• Coordinate briefs, assets, tracking and launches across teams to go live quickly.

Skills

Performance marketing mindset

Paid search

Creative testing mindset

Data-driven decision making

Pace & ownership

Tools

SA360

Campaign Manager

DV360

Google Ads

Meta Ads Manager

Job description

Senior Performance Marketing Executive (B2C)

Over the last two years, consumer growth at Octopus Electric Vehicles has accelerated fast.

Key Responsibilities

• Own our paid digital channels: Build, manage and optimise campaigns across paid search, paid social and programmatic display, helping us reach more people ready to make the switch to electric.
• Get properly stuck into the detail: Dive into search query reports, audiences, bids, budgets and campaign performance to spot what’s working, what’s wasting spend, and where the next opportunity is.
• Keep the digital engine humming: Work hands-on across SA360, DV360, Campaign Manager and Meta Ads Manager, making sure campaigns are set up cleanly, tracking works, audiences flow through, and everything goes live without drama.
• Spend smartly: Help manage digital spend within agreed monthly targets, reporting regularly on pacing, CPL and performance, with clear recommendations on where to push, pause or test next.
• Test, learn, repeat: Partner with our Content Creator and Design team to test new creative hooks, formats, audiences and messaging across paid search, paid social and programmatic.
• Make reporting actually useful: Turn channel data into clear, practical insight, helping the B2C squad understand what’s happening, why, and what we should do next.
• Own landing page launches & web optimisations: Take end-to-end ownership when campaigns require new landing pages and other pieces of content like quizzes, drafting page copy (with support from the team), building them using our CMS/web tools, and setting them live.
• Make things happen: Coordinate briefs, assets, links, tracking and launches across content, design, web and wider marketing teams so campaigns get live quickly and with as little faff as possible. You’ll also be happy jumping into wider growth priorities when the team needs it.

Requirements

• Strong experience of hands-on performance marketing experience, ideally in a fast-paced agency, media, content or high-growth in-house environment. We’re open on exact years of experience - what matters most is your technical ability, curiosity and attitude.
• Strong paid search experience, with the confidence to build, manage and optimise campaigns day to day, including search query analysis, bid optimisation, budget pacing and performance reporting.
• Experience with Google Marketing Platform, especially SA360 and Campaign Manager. DV360 experience would be a big plus, particularly if you’ve worked on programmatic display campaigns.
• Experience managing paid social campaigns, ideally in Meta Ads Manager, with a good understanding of how creative, audiences, placements and formats affect performance.
• A proper performance mindset. You enjoy digging into the numbers, finding wasted spend, spotting growth opportunities and working out what we should do next.
• Good tracking and reporting hygiene. You understand why UTMs, conversion tracking, audiences, naming conventions and clean campaign setup matter.
• A roll-your-sleeves-up attitude. We move quickly, things change, and there’s always something new to figure out. You’ll enjoy this role if you like pace, variety, ownership, and the odd “this isn’t technically my job, but I can help” moment.
• This role will suit someone driven, proactive and commercially minded, but also kind, low-ego, positive and fun to work with