Senior Performance Marketing Executive

Switchmodetec; London; Hybrid; GBP 45,000; Full time

Job summary

An innovative health tech company is seeking a Senior Performance Marketing Executive to lead their PPC efforts. This role involves managing dynamic campaigns across platforms like Google and Meta, driving trial sign-ups, and optimizing performance through data-driven insights. Join a growing team where your expertise in digital marketing will directly impact the success of the brand. If you're passionate about marketing and eager to make a difference in the health and fitness industry, this opportunity is perfect for you.

Qualifications

• Proficiency in managing PPC campaigns across multiple platforms.
• Strong analytical skills with a focus on ROI and performance metrics.

Responsibilities

• Manage daily operations of paid campaigns across digital channels.
• Plan, build, optimize, and report on paid campaign performance.

Skills

Google Ads

Meta Ads

Bing Ads

GA4

UTM parameters

Google Tag Manager

Analytical skills

Digital marketing funnels

Job description

Join to apply for the Senior Performance Marketing Executive role at Switch Mode Technology Inc.

Senior Performance Marketing Executive (PPC)

Location: London / Hybrid

Industry: HealthTech

Salary: £45,000

Carter Murray have partnered with a scale-up technology brand within the health and fitness space who are looking to grow their marketing team with a PPC Specialist due to significant growth over the last 3 years.

You will be responsible for managing daily operations of paid campaigns, working closely with the Senior Digital Marketing Manager to create new, dynamic, and engaging campaigns. Currently, their campaigns are being run on Google, Bing, Meta & LinkedIn.

Responsibilities

Planning, building, optimising and reporting on paid campaign performance across all digital channels. You will be supported by the wider team with audience insights and content creation to landing page optimisation. The key objective is to drive 14-day trials to the platform. There will also be a focus on driving these trials from a high-quality audience that results in prospects upgrading from these trials into a paid subscription.

Experience

• Proficiency in Google Ads, Meta Ads, Bing Ads, GA4, and thorough knowledge of UTM parameters for tracking and optimisation.
• Previous experience of working in paid media or PPC, either B2B or B2C.
• A strong understanding of Google Tag Manager.
• Deep understanding of digital marketing funnels, associated metrics, and KPIs.
• Track record in developing and delivering successful ROI through marketing programmes.
• Analytical, data-driven marketing expertise that bases decisions on insights and facts.
• Fitness industry experience is a plus!

If you feel this role is for you, then please apply today; applications are being accepted immediately.

The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Marketing Services