Senior Marketing Executive - Performance and Analytics

TN United Kingdom; London; Hybrid; GBP 40,000 - 75,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Executive specializing in Performance and Analytics. This role involves optimizing marketing performance through data analysis, campaign evaluation, and operational efficiency. You will collaborate with various teams to enhance marketing strategies and drive impactful decisions. The ideal candidate will possess strong analytical skills and proficiency in tools like Google Analytics, SQL, and Tableau. If you're passionate about making a real impact in marketing and thrive in a dynamic environment, this opportunity is perfect for you.

Qualifications

• Strong background in marketing performance analysis and operations.
• Detail-oriented and highly motivated in a fast-paced environment.

Responsibilities

• Analyze marketing campaign performance and provide actionable insights.
• Oversee marketing team operations and ensure efficient workflow management.

Skills

Marketing Performance Analysis

Project Management

Communication Skills

Data Reporting

Campaign Optimization

Tools

Google Analytics

SQL

Tableau

Marketing Automation Platforms

Job description

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Senior Marketing Executive - Performance and Analytics, London

Client:

Page Personnel

Location:

London, United Kingdom

Job Category:

Other

EU work permit required: Yes

Job Reference:

9b87f4a3c03d

Job Views:

5

Posted:

05.05.2025

Expiry Date:

19.06.2025

Job Description:

• Optimize marketing performance and drive impactful decisions in a mission-driven environment.
• Work with a passionate team to make a real impact in marketing.

About Our Client

The client is a national apprenticeship and training provider dedicated to helping individuals and organizations develop essential skills for growth. They offer a wide range of apprenticeship programs and training courses designed to enhance employability and support lifelong learning. Their services are available both online and at various locations across the country, ensuring flexible and accessible training options for all.

Job Description

Performance Analysis and Reporting: Analyze marketing campaign performance and provide actionable insights. Monitor key performance metrics and produce regular reports and dashboards. Collaborate with data teams to ensure accurate data collection and reporting.

Campaign Optimization: Evaluate campaign performance using segmentation data. Suggest improvements for better ROI and optimize targeting, messaging, and channel strategy. Identify opportunities for personalization.

Operational Efficiency and Workflow Management: Oversee marketing team operations and ensure efficient workflow management. Develop and implement processes to streamline marketing operations. Manage resource allocation and workflow tools.

Continuous Improvement: Identify opportunities for process improvement. Support the development of best practices in marketing operations and performance measurement.

Collaboration and Communication: Work closely with various teams (Product Marketing, Digital Marketing, Sales, etc.) to support initiatives. Foster effective communication channels with stakeholders.

The Successful Applicant

The successful candidate will have a strong background in marketing performance analysis and operations, excellent communication and project management skills, and proficiency in tools like Google Analytics and marketing automation platforms. They will be detail-oriented, highly motivated, and capable of working effectively in a fast-paced, results-driven environment. Familiarity with data reporting tools such as SQL or Tableau is a plus.

What's on Offer

• Location: London HQ with flexible working options