Senior Performance Creative Designer

Creditspring; London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Creditspring is seeking a Senior Performance Creative Designer to drive acquisition and commercial impact across Meta, TikTok and YouTube. You will partner with Growth, Product, Brand and Compliance to create data-driven creative that performs in a fast-moving environment.

This hands-on role requires expertise in paid social, YouTube, direct response and experimentation, while balancing FCA-regulated messaging with engaging storytelling.

Qualifications

• 5+ years' experience creating high-performing paid social and YouTube creative across formats.
• Strong understanding of direct response marketing, creative testing, and conversion optimisation.
• Experience in financial services or regulated industry preferred.
• A portfolio showing measurable commercial impact, not just visuals.
• Experience using AI tools to scale production.

Responsibilities

• Build high-performing Meta, TikTok & YouTube creative across formats.
• Produce static, video, carousel, and UGC-style assets.
• Design creative to maximise engagement, conversion, and efficiency.
• Lead with a direct-response mindset and develop testing plans.

Skills

Paid social

YouTube

Direct response

AI tools

Stakeholder mgmt

Tools

Meta Ads Manager

TikTok Ads

YouTube Ads

Spark Ads

Job description

We are Creditspring, a new way of borrowing that focuses on its members and provides them with safe and efficient short-term financial products.

We’re a fast‑growing FCA‑regulated consumer credit company. We have members, not customers and we take a lot of pride in that!

As one of the UK’s only subscription finance company in the market, we truly have a unique value proposition. Our mission is very clear; to improve the financial stability and resilience of our members. We do this through the products we provide, the partnerships we have, and our educational content. We want our members, and everyone in the UK to be able to better manage their finances and steer them away from high‑cost, unregulated credit options.

About the role

At Creditspring, creative isn’t just about making things look good. It’s one of our biggest growth levers. We’re looking for a Senior Performance Creative Designer who understands how to create work that drives acquisition, learning and commercial impact. You’ll partner closely with Growth, Product, Brand and Compliance to build creative that performs across Meta, TikTok, and YouTube, continually testing, iterating and refining based on data. You’ll combine strong creative instincts with a performance mindset, using insight rather than opinion to inform decisions. This is a hands‑on role for someone who thrives in fast‑moving environments and is excited by experimentation.

Responsibilities

Build high-performing Meta, TikTok & YouTube creative

• Create compelling performance campaigns across Meta, TikTok, and YouTube.

• Produce static, video, carousel, and UGC‑style assets in a variety of formats.

• Design creative to maximise engagement, conversion, and efficiency.

• Understand how creative influences platform performance and adapt as algorithms and audience behaviour evolve.

Lead with a direct-response mindset

• Develop creative around clear customer motivations, strong hooks, and effective conversion journeys.

• Create structured testing plans that isolate variables such as messaging, visuals, and calls to action.

• Use every campaign as an opportunity to learn, optimise, and improve performance.

Create within a regulated environment

• Produce persuasive creative that meets FCA requirements without sacrificing impact.

• Collaborate confidently with Compliance to balance legal obligations with engaging storytelling.

• Help customers make informed financial decisions through clear and responsible communication.

Drive rapid experimentation

• Support a high‑volume testing programme by producing multiple creative concepts and iterations each month.

• Develop scalable production methods using modular design systems and templates.

• Use AI tools to increase creative output while maintaining a consistently high standard of craft.

Create TikTok‑native content

• Understand what makes content feel authentic to TikTok rather than simply adapting Meta assets.

• Embrace creator‑led storytelling, platform trends, and sound‑first experiences.

• Use native formats such as Spark Ads to create content that feels natural within users’ feeds.

Partner across the business

• Work closely with Growth, Product, Brand, Compliance, and Analytics.

• Translate business goals into effective creative strategy.

• Challenge weak briefs and influence stakeholders using evidence rather than opinion.

• Clearly communicate the strategic thinking behind creative decisions.

What you’ll need to succeed

• 5+ years’ experience creating high-performing paid social and YouTube creative across a variety of formats.

• Strong understanding of direct response marketing, creative testing, and conversion optimisation.

• Experience in financial services or another regulated industry where compliance is part of the creative process is a plus.

• A strong portfolio demonstrating measurable commercial impact, not just visual quality.

• Experience using AI tools and scalable creative systems to accelerate production.

• Excellent communication and stakeholder management skills, with the confidence to influence senior stakeholders across multiple disciplines.

• Don’t meet all the listed requirements? Research shows that women and people of underrepresented groups often don’t apply for jobs unless they’re 100% qualified. As an equal opportunities employer, we know that diversity is a key part of our teams’ successes - so if your experience doesn’t fit perfectly but this role excites you, we’d love for you to apply. We’re committed to Creditspring being an inclusive environment where employees feel welcomed, valued and listened to; we want you to thrive as your true self.

Please note that the People Team is contactable only via [e-mail]. Unsolicited emails to other team members will not be actioned.