Paid Social Designer

Chapter 2; England; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

A leading talent acquisition firm in the UK is hiring for a Paid Social Designer to drive performance-focused creative initiatives. This role involves developing innovative visuals for Meta, TikTok, and YouTube, and leading a small team. The ideal candidate has extensive experience in visual design, advanced skills in Adobe Creative Cloud, and confidence in video editing. This position is office-based with a flexible, collaborative environment, catering to a diverse range of talents.

Qualifications

• Proven experience in visual design roles, especially in paid social and video.
• Advanced skills in Adobe Creative Cloud and Figma.
• Confident with video editing tools and motion design.
• Strong understanding of social media formats like Meta, TikTok, and YouTube.

Responsibilities

• Develop visual assets for social media campaigns.
• Edit short-form videos for various platforms.
• Maintain brand consistency across all visual communication.
• Collaborate with various teams to deliver creative content.

Skills

Visual design experience

Adobe Creative Cloud

Video editing

Motion design fundamentals

AI image generation tools

Understanding of social media formats

Excellent visual judgement

Data-informed decision making

Clear communication

Tools

Photoshop

Illustrator

After Effects

Figma

CapCut

Job description

Paid Social Designer

Join to apply for the Paid Social Designer role at Chapter 2

At Chapter 2, we’re not just scaling businesses—we’re reshaping the future of talent acquisition with passion, loyalty, and an unwavering commitment to results. By blending people, processes, and cutting‑edge technology, we’ve redefined the traditional RPO model, delivering faster, smarter, and more cost‑effective solutions that exceed expectations.

As a global powerhouse, our team spans the UK, South Africa, the US, and Germany, with India as the next frontier in our ambitious expansion. Having grown 1300% in just two years, we are unstoppable fueling our momentum with honesty, collaboration, and a shared vision.

We are relentless in our pursuit of excellence, embedding world‑class talent, pioneering technology, and compelling employer branding into organizations across industries. Our approach isn’t just about recruitment—it’s about building long‑term success for our clients.

We are loyal to our clients, to our vision, and most importantly, to each other—because we know that true success is built together.

For more information, please watch the Chapter 2 Evolution 🎥🚀

Role Summary

Job Type: Freelance / Freelance to Permanent / Permanent

Location: West London

Office and Working from Home Approach: The successful person will be expected to work onsite with the team 2–3 days a week Monday to Friday

Days and Hours: Monday to Friday

This role is all about owning and growing performance‑focused creative across paid social channels for a fast‑moving health brand. You will take work from idea through to final delivery, creating scroll‑stopping visuals that both build the brand and drive measurable results across Meta, TikTok, YouTube and CRM touchpoints such as email.

You will join a small, ambitious team where the quality of work really matters, and where you’ll be trusted to get stuck in, collaborate closely, and ship creative at pace.

Duties include:

Paid social and Content Design:

• Develop striking image and video assets for Meta, TikTok, YouTube, and display, tailoring each piece for various formats including stories, reels, carousels, banners, and on‑site placements.

Video Editing:

• Cut, refine, and version short‑form video in CapCut or After Effects, adding captions, supers, and end frames that align with each platform’s specs.

Motion Design:

• Create lightweight animations and motion templates in After Effects for social campaigns and product‑focused content.

Image Sourcing and Generation:

• Curate and produce visuals using stock, UGC, partner materials, or AI generation tools such as Midjourney or Nano Banana.

Asset Production:

• Prepare ad and toolkit files in Photoshop for efficient delivery and deployment.

Dynamic Product Ads:

• Design and maintain DPA templates for paid channels and collaborate with Growth to fuel rapid creative testing.

Creative Research and Ideas:

• Turn insights into creative opportunities, build mood boards, run quick experiments, and propose new test directions.

Brand Consistency:

• Maintain asset libraries, templates, and brand guidelines to ensure cohesive execution across all channels.
• Partner with Growth, Product, Brand, and CRM teams to produce consistent, on‑brand storytelling.

You will also be expected to check and manage the quality of work of another designer.

Skills and Experience

• Experience in visual design roles (in‑house or agency), with a portfolio that highlights paid social, short‑form video, and web work.
• Advanced skills in Adobe Creative Cloud (Photoshop, Illustrator, After Effects) and Figma.
• Confident video editing skills (CapCut or After Effects) and a solid grounding in motion design fundamentals.
• Comfort using AI image generation tools such as Midjourney or Nano Banana.
• Strong understanding of Meta, TikTok, and YouTube formats and best practices; confident iterating and delivering creative at speed.
• Excellent visual judgement, image sourcing, and retouching ability, plus meticulous file organisation.
• A data‑informed approach, you use performance metrics to shape creative decisions.
• Clear communication, accountability, and a proactive approach to working in a fast‑paced environment.
• If you have experience directing copy or shaping campaign concepts this would be advantageous.

At Chapter 2, we are committed to building a diverse, inclusive, and welcoming workplace where everyone belongs. Regardless of race, ethnicity, religion, age, gender identity or expression, sexual orientation, disability, or neurodiversity, we celebrate the unique perspectives that make us stronger. We encourage applications from all backgrounds and are happy to accommodate any recruitment or interview adjustments needed to create a smooth and comfortable experience. Your individuality matters, and we believe that diverse philosophies, cultures, and experiences drive innovation and success.