Senior Performance Creative - Crypto FinTech Ad Innovator

Kraken; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Kraken is seeking a Senior Performance Creative to concept, produce and ship paid creative for Kraken Consumer. You’ll own paid static and also create performance video across Meta, TikTok, YouTube, LinkedIn, Reddit and X. You’ll produce AI-generated imagery and video, apply AI in production, and localize assets for multiple markets and languages. Expect several workstreams and fast-paced delivery.

You report to the Creative Lead and set high craft standards while collaborating across teams.

Qualifications

• 5+ years in performance creative at a high-volume in-house team or performance agency, ideally fintech/crypto/gaming or regulated category.
• A portfolio demonstrating work, submitted with your application.
• Paid static above all, with brief/objective and results where possible.
• Include two or three full video cuts, at least one AI-generated/AI-assisted piece with tooling notes.
• Layout, hierarchy, type and composition that hold up at thumbnail size and in multiple languages.
• Platform-native instincts across Meta, TikTok and YouTube.
• Explain why the same idea needs a different build on each platform.
• Real video skills from concept to finished, sound-designed cut.
• High-level command of gen AI video and image tooling, with shipped work.
• Experience inside a structured creative testing program.
• You’re fluent in the metrics (thumb-stop rate, CTR, CVR, CPA, ROAS) and translate test results into creative decisions.
• Fluency in internet and meme culture, with timing and trend sense.

Responsibilities

• Own paid static for Kraken Consumer across product launches, campaigns, promotions and always-on activity.
• Build for Meta, TikTok, YouTube, LinkedIn, Reddit and X with platform-specific specs.
• Concept and cut performance video so campaigns ship as complete cross-format sets.
• Produce AI-generated imagery and video, and decide when AI is optimal or not.
• Pitch briefs with ideas rather than literal executions and localize at scale.
• Version and localize assets for multiple markets and languages.
• Manage roughly a dozen workstreams per month across formats and markets.
• Collaborate with Product Marketing, compliance, and regional teams for approvals.

Skills

5+ years in performance creative

Portfolio submission

Paid static focus

AI video tooling

Full video cuts

Layout and composition

Platform-native instincts

Multi-market localization

Real video skills

Gen AI fluency

Structured creative testing

Analytics & metrics fluency

Internet/meme culture fluency

Fast delivery

Job description

Kraken is seeking a Senior Performance Creative to concept, produce and ship paid creative for Kraken Consumer. You’ll own paid static and also create performance video across Meta, TikTok, YouTube, LinkedIn, Reddit and X. You’ll produce AI-generated imagery and video, apply AI in production, and localize assets for multiple markets and languages. Expect several workstreams and fast-paced delivery.

You report to the Creative Lead and set high craft standards while collaborating across teams.