Senior Partnership Sales Manager

The Executives in Sport Group; West Midlands; On-site; GBP 70,000 - 95,000; Full time

Job summary

The Executives in Sport Group is seeking a Senior Partnership Sales Manager for a premium sports property in the Midlands. You will lead the full partnership sales process, from initial outreach to closing meaningful commercial agreements.

You will build creative, bespoke propositions, engage senior decision-makers and work across sport, entertainment, hospitality and live experiences to maximise revenue and partnerships.

Qualifications

• Experience in consultative, relationship-led sales across sport, sponsorship, media or entertainment.
• Proven track record of managing full sales cycles and closing commercial agreements.
• Ability to create bespoke propositions aligned to client objectives.
• Strong new-business instincts with comfort contacting senior decision-makers.
• Excellent presentation, negotiation and stakeholder management skills.
• Commercially curious and able to spot opportunities across brands and sectors.

Responsibilities

• Identify, prospect and secure new commercial partnership opportunities across brands and sectors.
• Build and manage a strong pipeline through proactive outreach and referrals.
• Lead the full sales process from discovery to proposal, negotiation and close.
• Understand partners' objectives and develop tailored commercial propositions.
• Build relationships with senior brand decision-makers, agencies and stakeholders.
• Collaborate across the organisation to create integrated partnership opportunities.
• Contribute market insight to the ongoing development of the commercial proposition and sales strategy.

Skills

Consultative selling

Relationship management

New business development

Negotiation

Presentation skills

Strategic thinking

Job description

Senior Partnership Sales Manager - Premium Sports Property

About the Organisation:

Our client is a premium sports property based in the Midlands, with an established brand, passionate audience and an increasingly diverse commercial proposition.

Operating within a wider year-round destination, the organisation offers brands the opportunity to connect with audiences across sport, live entertainment, hospitality and major events - creating a partnership proposition that extends well beyond traditional sports sponsorship.

As the commercial operation continues to develop, the organisation is looking to appoint a Senior Partnership Sales Manager to play a key role in driving new partnership revenue.

The Impact You’ll Make:

This is an opportunity to take ownership of new business development for an ambitious sports property with a broad and evolving range of commercial assets.

You will lead the full partnership sales process, from identifying and prospecting new opportunities through to understanding brand objectives, developing tailored propositions, negotiating terms and closing meaningful commercial agreements.

With the ability to build creative partnerships across sport, entertainment, hospitality and live experiences, you will have the freedom to think beyond traditional sponsorship packages and develop solutions that genuinely respond to what brands are trying to achieve.

Key Responsibilities:

• Identify, prospect and secure new commercial partnership opportunities across a range of brands and sectors.
• Build and manage a strong pipeline through proactive outreach, networking, referrals and inbound opportunities.
• Lead the full sales process from initial conversation and discovery through to proposal, negotiation and close.
• Understand prospective partners’ objectives and develop creative, tailored commercial propositions.
• Build strong relationships with senior brand decision-makers, agencies and commercial stakeholders.
• Work collaboratively across the organisation to create integrated partnership opportunities.
• Contribute market insight and ideas to the continued development of the commercial proposition and sales strategy.

Your Skills and Experience:

• Strong experience in consultative, relationship-led sales, ideally across sport, sponsorship, partnerships, media, entertainment or a similar commercial environment.
• Proven track record of managing the complete sales cycle and converting opportunities into commercial agreements.
• Experience creating bespoke propositions around client objectives rather than selling predefined packages.
• Strong new-business instincts, with confidence prospecting and opening conversations with senior decision-makers.
• Excellent presentation, negotiation and relationship-management skills.
• Commercially curious and creative, with the ability to identify opportunities across different brands, sectors and audiences.
• Self-motivated and comfortable taking ownership of your own pipeline within an ambitious commercial team.