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P11 Group in London is seeking a proactive Sports Partnerships & Rights Manager to identify, secure and manage sports sponsorship opportunities for brands across tournaments, teams and events.
You'll build relationships with rights holders, agents and clients, research market pricing, and shape compelling commercial products while coordinating internal teams to deliver value and drive growth for our clients and partners.
We are looking for a highly organised, commercially minded and sports passionate individual to join our team as a Sports Partnerships & Rights Manager
This is a varied role combining client and partner management, commercial research, administration, relationship building and sports rights acquisition.
The successful candidate will help us identify, secure and manage commercially attractive opportunities across the sporting landscape, building a portfolio of rights and partnerships that we can offer to both our existing clients and new brands.
You do not need to arrive with an encyclopaedic knowledge of sports rights or an extensive network of rights holders. More important to us is someone who is excellent with people, highly organised, commercially curious and genuinely passionate about sport, with the confidence to build relationships and develop their knowledge of the sports sponsorship market.
Our longer term ambition is to strengthen our position as a global sports marketing agency and consultative partner, giving brands access to relevant and exciting opportunities across different sports, territories and price points.
Support the identification of new sponsorship, partnership and commercial rights opportunities across sport.
Research potential opportunities across tournaments, teams, athletes, events, leagues and other sporting properties.
Reach out to rights holders, agents and commercial partners to understand available inventory, pricing and partnership opportunities.
Help assess whether opportunities represent good value for our clients and whether there is a realistic market for them.
Support negotiations around pricing, rights, deliverables and commercial terms.
Maintain an organised database of available rights, costs, contacts, timelines and relevant commercial information.
Manage the administrative process surrounding acquired rights and client partnerships, ensuring agreements, deliverables, deadlines and relevant documentation are properly tracked.
Build an increasingly strong understanding of sports rights pricing and what represents good value within different areas of the market.
Build and maintain excellent relationships with rights holders, agents, athletes, tournaments, teams and other commercial partners.
Act as a reliable day to day contact for partners, ensuring communication is clear, professional and well organised.
Work closely with our internal client management and sales teams to understand what existing clients are looking for and identify opportunities that could be relevant to them.
Help respond to client briefs by researching potential sports properties and partnership opportunities.
Support the preparation of proposals, presentations and recommendations for clients and prospects.
Where appropriate, attend client and partner meetings and contribute to conversations around potential opportunities.
Ensure relationships continue beyond individual transactions, helping us develop a strong and trusted network across the sports industry.
Research the sports sponsorship landscape to identify interesting properties, emerging opportunities and potential gaps in our existing offering.
Help us understand what different rights cost across sports, markets and levels of competition.
Compare opportunities to determine where we believe there is particularly strong value for money.
Work with the wider team to turn individual rights into simple, compelling commercial products that can be presented to brands.
Think about opportunities from a client's perspective: Who would buy this? Why would they buy it? What objective could it help them achieve? And is the price commercially attractive?
Help develop an inventory that spans different sports, territories and price points, allowing us to provide solutions for a wide variety of client briefs and budgets.
Take ownership of the day to day organisation of our sports rights and partnership inventory.
Maintain accurate records of rights holders, contacts, costs, available assets, contract periods, renewal dates and sales status.
Track conversations and follow ups with prospective rights holders and partners.
Coordinate internal information so that the sales and client teams always have an accurate understanding of what inventory is available.
Support contracts, invoicing, reporting and other administrative requirements associated with rights and partnerships.
Help create processes that allow us to manage an increasingly large portfolio of opportunities efficiently as the business grows.
The most important qualities for this role are organisation, communication, commercial curiosity and a genuine enthusiasm for sport.
We are looking for someone who enjoys building relationships, is comfortable speaking to both clients and commercial partners and takes pride in being highly organised.
You do not need to be an established sports rights specialist. We would, however, expect you to be interested in developing a strong understanding of the commercial sports industry and learning how different sponsorship assets are valued.
You will ideally have:
Experience within sports marketing, sponsorship, partnerships, events, talent management or a related industry will be beneficial.
Existing contacts within the sports industry would also be advantageous, but we are equally interested in someone with the personality and confidence to build that network over time.
An interest in sports such as tennis, golf, football, cricket and Formula 1 would be particularly valuable, but curiosity about the wider sporting landscape is just as important.
Initially, success will mean bringing structure, organisation and consistency to how we identify, assess and manage sports rights opportunities.
You will develop strong relationships with rights holders and partners, build a clear understanding of our clients and what they are looking for, and become increasingly confident in identifying opportunities that represent genuine commercial value.
As you develop within the role, we would expect you to take greater ownership of sourcing and negotiating opportunities and help us build a diverse portfolio of rights across different sports, territories and investment levels.
Ultimately, this role will help us strengthen both our commercial proposition and our inventory, giving our sales team more opportunities to take to market and allowing us to provide existing and prospective clients with increasingly creative, relevant and cost effective ways to invest in sport.
The ambition is for brands to be able to come to us with almost any sporting brief, audience, territory or budget and for us to have the relationships, knowledge and inventory required to find the right solution.