Senior Paid Social Strategist

River Island; Greater London; Presencial; GBP 40.000 - 60.000; Tempo integral

Benefícios oferecidos por esta vaga

Staff discount 50%

Retail Trust benefits

Onsite gym

Onsite restaurant & cafe

Flexible working

Giver Island donation matching

25 days annual leave

Resumo da vaga

River Island is seeking an experienced Senior Paid Social Executive to join our Paid Media team on a 6-month fixed term contract. You will shape the creative direction of paid social campaigns across Meta, TikTok and beyond, turning audience insights into ads that work.

Based at our West London head office, you will manage multi-million-pound budgets, monitor performance against KPIs, and collaborate with cross-functional teams to deliver integrated campaigns.

Qualificações

• 2+ years’ experience in Paid Social, ideally in a fast-paced B2C, retail or ecommerce environment.
• Strong creative instinct — you understand what makes an ad stop the scroll and can brief it clearly.
• Experience briefing creative teams and providing performance-based creative feedback.
• In-depth knowledge of Meta Ads Manager, TikTok Ads Manager, with experience across additional platforms considered a plus.
• Strong understanding of GA4 and web analytics tools.

Responsabilidades

• Lead the creative strategy end-to-end - briefing, testing, analysing and scaling formats, hooks and messages.
• Work closely with creative teams to brief in and develop Paid Social assets aligned with campaign goals.
• Provide data-led creative insights to optimise messaging and visuals from numbers to concepts.
• Run structured creative testing across formats, placements and hooks to identify top performers.
• Manage Paid Social campaigns across Meta, TikTok and other platforms, delivering against core KPIs.

Conhecimentos

Paid Social

Meta Ads Manager

TikTok Ads Manager

Budget management

Data interpretation

Creative briefing

Campaign optimization

Communication

Ferramentas

GA4

Web analytics

Descrição da vaga

River Island is seeking an experienced Senior Paid Social Executive to join our Paid Media team on a 6-month fixed term contract. You will shape the creative direction of paid social campaigns across Meta, TikTok and beyond, turning audience insights into ads that work.

Based at our West London head office, you will manage multi-million-pound budgets, monitor performance against KPIs, and collaborate with cross-functional teams to deliver integrated campaigns.