Paid Search Growth Lead

Incubeta Group; Greater London; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Healthcare

Pension contributions

Gym membership

Flexible benefits

Job summary

Incubeta Group is seeking a Search Account Manager to lead strategy, performance, and client relationships across a portfolio of paid search accounts. You will combine platform expertise with strategic thinking to deliver measurable growth for clients while supporting junior team members.

You will manage campaigns end-to-end, drive performance through testing and optimisation, and identify opportunities to help clients achieve their business objectives across Google Ads and Microsoft Ads.

Qualifications

• Experience leading paid search campaigns across multiple client accounts.
• Strong ability to translate data into actionable optimization.
• Proven track record of managing client relationships and expectations.
• Interest in AI, automation and evolving paid media landscape.

Responsibilities

• Build and maintain strong relationships with key client stakeholders.
• Lead regular client calls and performance reviews.
• Present insights, recommendations, and strategic plans clearly and confidently.
• Provide proactive communication around campaign performance and opportunities.
• Develop an understanding of client objectives, industry trends, and competitive landscapes.
• Respond to client queries and provide solutions-focused recommendations.
• Manage setup, optimisation, and ongoing performance of paid search campaigns across Google Ads and Microsoft Ads.
• Ensure campaigns are delivered to a high standard through QA and best-practice processes.
• Develop and execute testing roadmaps to improve performance.
• Analyse campaign data and turn insights into actionable recommendations.
• Manage budgets and forecasts in line with client objectives.
• Stay up to date with platform updates, automation, and AI developments.
• Identify and implement new opportunities across bidding, targeting, feed optimisation, and campaign structure.
• Contribute to internal paid search best practices.

Skills

Paid search management

Client relationship management

Google Ads

Microsoft Ads

Data-driven

Strategic thinking

Tools

Google Ads platform

Microsoft Advertising

Job description

Incubeta Group is seeking a Search Account Manager to lead strategy, performance, and client relationships across a portfolio of paid search accounts. You will combine platform expertise with strategic thinking to deliver measurable growth for clients while supporting junior team members.

You will manage campaigns end-to-end, drive performance through testing and optimisation, and identify opportunities to help clients achieve their business objectives across Google Ads and Microsoft Ads.