Senior Paid Search Lead — Manage $700K–$1M/mo

Cardiff; Cardiff; Hybrid; GBP 71,000 - 97,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) plan

Flexible vacation

Workspace stipend

Job summary

Cardiff is seeking an experienced paid search leader to own our search program across Google Ads, Performance Max and Microsoft Ads. You will drive end-to-end account strategy, budgets, and bid optimization, with a focus on maximizing funded deals and ROI.

You will work with the web team on landing pages and test new platforms. Ideal candidates have 3–5 years managing large paid search accounts, experience with offline conversions, and the ability to explain spend curves.

Qualifications

• Three to five years managing Google Ads directly.
• Experience with offline conversion imports or server-side conversion setup.
• Strong command of Google Ads Editor, scripts or API for bulk work.
• Have managed $500K–$1M+ per month in paid search spend, or equivalent annual figure.
• Google Ads certification is acceptable; a rebuilt account structure and spend curve you can explain is better.

Responsibilities

• Own the account end-to-end: Search, Performance Max, Demand Gen and YouTube structure, budgets, bid strategies, geo and device modifiers.
• Run keyword and search term program with brand vs. non-brand economics, negative keyword hygiene, and match-type strategy.
• Close the loop to funded revenue by importing offline conversions and diagnosing attribution gaps.
• Make PMax earn its place with asset group strategy and reporting for insights.
• Own Microsoft Ads as a real second channel with separate budgets and strategies.
• Grow the search portfolio to meet aggressive growth targets while protecting cost per MQL and fund rate.
• Evaluate and launch new search and intent platforms and test them with measurable targets.
• Drive landing page strategy with web team and optimize pre-filled URLs and mobile apply flows.
• Build the Spanish-language search program with separate structure and targets.
• Coordinate with SEO to avoid cannibalization and duplication.
• Report weekly/monthly on spend, MQL, fund rate and ROI with actionable insights.

Skills

Google Ads

Performance Max

Large-scale search

Offline conversions

Editors / Scripts / API

Budget management

Tools

Google Analytics

GTM

Data warehouse

Job description

Cardiff is seeking an experienced paid search leader to own our search program across Google Ads, Performance Max and Microsoft Ads. You will drive end-to-end account strategy, budgets, and bid optimization, with a focus on maximizing funded deals and ROI.

You will work with the web team on landing pages and test new platforms. Ideal candidates have 3–5 years managing large paid search accounts, experience with offline conversions, and the ability to explain spend curves.