SENIOR PAID MEDIA MANAGER.

From The Fields Ltd; Manchester; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An innovative events organization seeks a Senior Paid Media Manager to lead digital strategies for exciting light trail campaigns. This role involves planning and executing paid media campaigns, analyzing data for insights, and ensuring optimal performance across various digital channels. Join a passionate team dedicated to delivering high-quality outdoor arts experiences, and leverage your expertise in managing substantial budgets and campaigns. This is a fantastic opportunity to make a significant impact in a growing company that values creativity and diversity. If you thrive in a dynamic environment and have a passion for digital marketing, we want to hear from you!

Qualifications

• 5+ years of experience in paid media, including Google Ads and Meta Ads.
• Proven record of managing large-scale paid media campaigns.

Responsibilities

• Develop and execute paid search and social campaigns for light trail events.
• Analyze data to identify trends and optimize campaign performance.

Skills

Paid Media Management

Data Analysis

Digital Marketing Strategy

A/B Testing

Budget Management

Team Management

Research Skills

Problem Solving

Tools

Google Ads

Bing Ads

Meta Ads

Google Analytics

Adobe Analytics

Google Tag Manager

Job description

Position advertised: Senior Paid Media Manager

Salary: Subject to experience

Time Commitment: Full-time

Location: Remote or in-office working optional (our offices are based in Manchester).

About the Company:

From the Fields is a multi-award winning events organisation (Promoter of the Year 2022 & 2024 Access All Areas, Best Music Promoter 2022 Event Production Awards), curating events such as Kendal Calling, Bluedot, Christmas at Bute Park, Northern Lights (Newcastle & Leeds), Arts by the Sea, and Festival of the Sky, spanning the arts and music industry.

In 2025 From the Fields Ltd is set to grow its Light trails portfolio. We’re looking for an experienced Senior Paid Media Manager to work with us as an integral part of the team, on a full-time basis, working directly with the Senior Marketing Manager.

We are looking for a Senior Paid Media Manager to help us grow this exciting part of the business – someone with a passion for light trails and outdoor arts, who is committed to delivering events of outstanding quality.

About the Role:

We are looking for a data-driven and dynamic Senior Paid Media Manager, who will be responsible for planning, developing and implementing digital strategy across 3-4 light trail campaigns, with a minimum target of 100K tickets per trail.

Summary of Responsibilities:

• Develop and execute paid search and paid social campaigns for our light trail events.
• Work with data and analytics tools to collect, analyse and interpret data, identify trends, and make data-driven decisions.
• Conduct A/B testing and other experimentation techniques to optimize campaign performance.
• Own budgets, bidding strategies and performance optimization to maximize ROI.
• A deep understanding of digital marketing tactics across multiple digital advertising channels.
• Experience managing large budgets and campaigns across multiple digital advertising channels including paid search, paid social, display, retargeting, video, etc.
• Oversee campaign performance across all digital channels.
• Stay on top of new and emerging industry trends, technologies, and platform advancements.
• Prepare and present data insights.

Essential to the Role:

• Availability from March 25.
• At least 5 years of experience in paid media, including Paid Search and Paid Social, including Google Ads, Bing Ads, and Meta Ads.
• Experience of successfully managing large-scale paid media campaigns, with a proven record of ticket sales.
• Google Analytics, Adobe Analytics, and Google Tag Manager experience.
• Working knowledge of bid management and ad-serving platforms.
• Excellent research and analytical skills.
• Ability to think strategically, anticipate and problem solve.
• Ability to meet deadlines under pressure.
• Ability to multitask and thrive in a fast-paced environment.
• Experience managing a small team.

How to Register Interest?

If you feel you are a good fit for our Senior Paid Media Manager role then please email your CV and a short covering letter to [e-mail] with SENIOR PAID MEDIA MANAGER VACANCY in the title of the email. Please ensure your email fits the below guidelines:

● CV: No more than 2 sides of A4.

● Short covering letter: No more than 300 words. Additionally, you may include links to articles, marketing campaigns or any previous work.

Timeline for Recruitment:

• Interviews will be set up on a rolling basis from mid-Feb.
• We aim to confirm a successful candidate by the end of Feb / beginning of March.
• Should a successful candidate not be found, the recruitment timeline will be extended.

At From the Fields, we are committed to creating a diverse and inclusive workforce. We encourage applications from individuals of all backgrounds, ensuring equality of opportunity and fair treatment in recruitment, selection, and employment. We promote a culture of respect, integrity, and diversity, welcoming applicants regardless of race, ethnicity, gender, age, disability, sexual orientation, or any other protected characteristic.