Senior Paid Media Manager

Tribal Recruitment - The UK's Leading Digital & R2R Recruiters; Greater London; Hybrid; GBP 50,000 - 61,000; Full time

Benefits offered by this job

Hybrid working

Progression opportunities

Job summary

Tribal Recruitment is seeking a Senior Paid Media Manager to lead paid media for a retail-focused portfolio. The role combines strategy ownership with hands-on activation, optimisation and performance delivery across search and social channels.

You will manage sizable budgets, forecast and report outcomes, and collaborate with client teams to drive measurable commercial impact. Hybrid work is offered with two days in Central London, and progression opportunities are highlighted.

Qualifications

• Experience leading paid media for retail/ecommerce clients.
• Strong ability to plan, execute and optimise strategies.
• Proven track record of delivering measurable commercial results.

Responsibilities

• Own strategy and day-to-day management of paid media campaigns.
• Plan, launch, optimise and report across Google Ads, Meta and other platforms.
• Develop data-led media strategies aligned to client KPIs and budgets.
• Manage sizeable media budgets and maximise performance.
• Analyse campaigns, identify opportunities for growth and optimisation.
• Lead forecasting, budgeting and performance planning.
• Produce clear reporting and insights to clients.
• Build relationships as a trusted paid media advisor.
• Collaborate with creative, account, SEO and analytics teams.
• Mentor junior team members and stay updated on industry trends.

Skills

Paid media strategy

Paid search

Paid social

Budget management

Client reporting

Team mentoring

Job description

Location: Central London — 2 days per week in the office

Salary: Up to £55,000

Clients: Retail

The Opportunity

We’re looking for an ambitious and commercially minded Senior Paid Media Manager to join our growing team, working across an exciting portfolio of retail clients.

This is a hands-on role for someone who knows paid media inside out and is confident taking ownership of strategy, activation, optimisation and performance. You’ll work closely with clients and internal teams to deliver campaigns that drive meaningful commercial results.

You’ll have the opportunity to work across a varied mix of paid media channels, with a strong focus on delivering growth, efficiency and innovation for retail brands.

Key Responsibilities

• Own the strategy and day-to-day management of paid media campaigns across retail clients.
• Plan, launch, optimise and report on campaigns across channels including Google Ads, Meta and other relevant paid social/search platforms.
• Develop data-led media strategies aligned to client objectives, budgets and commercial KPIs.
• Manage sizeable media budgets, ensuring investment is effectively allocated to maximise performance.
• Continuously analyse campaign performance, identifying opportunities for optimisation and growth.
• Lead forecasting, budgeting and performance planning.
• Produce clear, commercially focused reporting and communicate insights and recommendations to clients.
• Build strong relationships with clients, acting as a trusted paid media advisor.
• Work collaboratively with creative, account, SEO, analytics and wider agency teams.
• Keep up to date with platform developments, industry trends and emerging opportunities within paid media.
• Support and mentor more junior members of the paid media team.

About You

You’ll be an experienced Paid Media Manager / Senior Paid Media Manager with a strong track record of delivering performance for retail or ecommerce clients.

We’re looking for someone who is:

• Highly confident across paid search and paid social.
• Experienced managing significant media budgets and performance targets.
• Commercially focused, with a strong understanding of ecommerce and retail KPIs.
• Comfortable presenting performance, insights and strategy to clients.
• Analytical and confident working with data to make informed decisions.
• Proactive, organised and able to manage multiple clients and priorities.
• Naturally curious and passionate about digital marketing and paid media.
• A strong communicator who enjoys working collaboratively.
• Comfortable taking ownership and operating at a senior level.

What’s On Offer

• Salary up to £55,000, depending on experience.
• Hybrid working — 2 days per week in Central London.
• Opportunity to work with an exciting portfolio of retail brands.
• Genuine opportunities for progression and development.
• The chance to take ownership of high-profile paid media accounts and make a measurable commercial impact.