Senior Paid Media Manager

eComplete Group; England; On-site; GBP 45,000 - 65,000; Full time

Job summary

eComplete Group is seeking an experienced Senior Paid Media Manager to lead paid search strategy across a portfolio of DTC ecommerce brands. You will own campaign delivery, optimization, reporting and client communications, working closely with our performance team.

You should thrive on detail, enjoy mentoring junior colleagues, and bring a strong ROAS mindset to grow revenue across search, shopping and Performance Max while aligning with broader paid media plans.

Qualifications

• 3 to 5 years managing paid media, at an agency or a DTC eCommerce brand.
• Experience with Google Ads (Search, Shopping, Performance Max).
• Clear focus on ROAS, CPA and revenue growth.

Responsibilities

• Lead strategy and delivery of paid search campaigns across Google and related channels.
• Develop testing programmes, hypotheses and KPI-driven optimization.
• Own ROAS, CPA, revenue reporting and client communication.
• Mentor junior colleagues and collaborate with the wider paid media team.

Skills

Paid media management

Google Ads

ROAS optimization

Client communication

Campaign strategy

Tools

GA4

Shopify data

Job description

eComplete is a direct-to-consumer growth and investment company. We partner with ambitious eCommerce brands across beauty, skincare, fashion, fragrance, eyewear and sport, bringing paid media, SEO, CRM, eCommerce, web and data under one roof.

We're growing fast, with several new brands joining us this quarter, and we're looking for an experienced, hands-on Senior Paid Media Manager to join our performance team, with a particular focus on paid search. You'll lead the search strategy and delivery for a portfolio of brands, working alongside our Paid Media Manager and wider team, and you'll be a trusted voice for clients, from day-to-day contact through to senior stakeholders.

This role suits someone who loves the detail of the ad account as much as the bigger growth picture, who enjoys helping others get better, and who wants to see the direct impact of their work on a brand's revenue.

What you'll do

Strategy and campaign delivery

• Build and execute performance marketing strategies and plans that help each brand reach its commercial goals
• Lead paid search across Google (Search, Shopping and Performance Max), with the structure, feeds and audience signals that drive efficient customer acquisition
• Manage budgets, pacing and optimisation across a portfolio of brands from different industries, keeping ROI strong and acquisition costs efficient
• Work with Paid Social on full-funnel plans across Meta, TikTok and Pinterest, so search and social work together and not in silos
• Keep tracking healthy, working with our web and data teams on GA4, Conversions API, pixels and Shopify

Testing and growth

• Identify and test new channel and campaign opportunities, with clear hypotheses, precise metrics and defined KPIs
• Run structured testing programmes and turn results into clear next steps
• Spot what's working in the market and bring fresh ideas to every account

Reporting and insight

• Own reporting on ROAS, CPA, revenue and new customer acquisition, and make sure it's clear, accurate and on time
• Prepare insight and recommendations for monthly and quarterly business reviews
• Forecast spend and results, and flag risks and opportunities early

Clients and team

• Work closely with senior management and clients to make sure plans, progress and deliverables stay on track against agreed milestones
• Lead client meetings, agendas and reports, and keep communication clear and consistent so clients always feel informed
• Present results and recommendations with confidence, in plain English
• Support new business with account audits, pitch input and strategy
• Mentor and support junior colleagues, and help shape how our paid media team works

What you'll bring

• 3 to 5 years managing paid media, at an agency or a DTC eCommerce brand
• Working knowledge of Google Ads (Search, Shopping, Performance Max)
• Confident with GA4, Shopify data and tracking set-up (pixel, Conversions API)
• Commercial focus: you think in ROAS, CPA, contribution and new customer growth, not just clicks
• Clear, confident communicator who can explain performance to clients
• Organised enough to juggle several accounts without dropping the detail