Senior Paid Media & Growth Strategist - Remote

Digital Waffle; Birmingham; Remote; GBP 50,000 - 65,000; Full time

Benefits offered by this job

Remote work

Premium clients

Strategic influence

Career development

AI & innovation

Company trips

Home office budget

Job summary

Digital Waffle is a fast-growing digital marketing business hiring a Senior Paid Media & Growth Strategist. You will own paid media strategy for a small portfolio of premium e-commerce brands, partnering with founders and senior leaders to drive sustainable commercial growth.

Role covers beyond campaign management, including website performance, pricing, creative strategy, CRM and customer experience to optimise profitability and growth.

Qualifications

• 5+ years of experience managing paid social campaigns for multiple e-commerce brands.
• Strong hands-on experience with Meta Ads Manager, including campaign structure and optimisation.
• Good working knowledge of Google Ads, campaign types and attribution.
• Experience growing premium or high-consideration e-commerce brands (fashion, homeware, tech, lifestyle).
• Understanding of performance marketing beyond advertising platforms (landing pages, pricing, CRM).
• Ability to develop and deliver strategic recommendations based on performance data and business goals.

Responsibilities

• Develop and implement paid media strategies across multiple e-commerce accounts.
• Own Meta advertising campaigns, including structure, budgets, optimisation and scaling.
• Monitor performance, identify trends and analyze factors beyond ROAS.
• Design testing strategies across audiences, messaging, creative and structures.
• Identify opportunities to improve overall growth beyond paid media (website, pricing, CRM).
• Present recommendations to founders and senior stakeholders with clear, actionable insights.

Skills

Paid social advertising

Meta Ads Manager

Google Ads

E-commerce growth

Performance marketing

Client relationship management

Tools

Meta Ads Manager

Google Ads

Job description

Digital Waffle is a fast-growing digital marketing business hiring a Senior Paid Media & Growth Strategist. You will own paid media strategy for a small portfolio of premium e-commerce brands, partnering with founders and senior leaders to drive sustainable commercial growth.

Role covers beyond campaign management, including website performance, pricing, creative strategy, CRM and customer experience to optimise profitability and growth.