Senior Paid Media Analyst

Ronald James Group; Newcastle upon Tyne; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Ronald James Group in Leeds is seeking an experienced Senior Paid Media Analyst to own complex campaigns, drive strategic planning and work directly with clients to deliver measurable results.

You will manage high-value accounts, identify opportunities for improvement, and mentor junior team members while collaborating with internal teams to align on performance priorities. This is a hybrid role requiring 1 day per week in the Leeds office.

Qualifications

• Proven ability to manage paid media campaigns across multiple accounts and platforms.
• Advanced knowledge of paid media platforms, campaign optimisation and performance analysis.
• Strong commercial awareness and ability to tie paid media to business objectives.
• Confident in presenting results to clients and stakeholders.
• Experience forecasting, planning and testing strategies.

Responsibilities

• Manage larger, more complex paid media accounts ensuring campaigns meet performance targets and KPIs.
• Analyse campaign performance and provide actionable insights to improve results.
• Own campaign direction, identify opportunities to optimise ROAS.
• Support planners with forecasting, seasonal planning and testing strategies.
• Identify innovative approaches to improve campaign effectiveness and account performance.
• Present results and strategic recommendations to clients.
• Mentor and support junior Paid Media Executives and Analysts.
• Collaborate with internal teams to align on performance and priorities.
• Contribute to new business opportunities through campaign analysis and insights.

Skills

Paid media campaigns

Campaign performance analysis

Forecasting and planning

Client communication

Mentoring junior staff

Cross-functional collaboration

Analytical skills

Commercial awareness

Tools

Google Ads

Meta / Facebook Ads

Microsoft Advertising

Job description

We're working with an established digital marketing agency looking for an experienced Senior Paid Media Analyst to join their team in Leeds. This is an opportunity for an analytical and commercially minded paid media professional to take greater ownership of complex campaigns, contribute to strategic planning and work directly with clients to deliver measurable results. You'll play an important role in managing high-value accounts, identifying opportunities for improvement and supporting the development of junior team members. Please note: This is a hybrid role requiring 1 day per week in the Leeds office.

Some of the responsibilities:

• Manage larger, more complex paid media accounts, ensuring campaigns meet agreed performance targets and client KPIs.
• Analyse campaign performance, providing actionable insights and recommendations to improve results.
• Take ownership of campaign direction, identifying opportunities to optimise performance and maximise return on investment.
• Support Paid Media Managers with seasonal planning, forecasting and campaign testing strategies.
• Identify and recommend innovative approaches to improve campaign effectiveness and account performance.
• Work directly with clients, presenting campaign results, performance insights and strategic recommendations.
• Mentor and support junior Paid Media Executives and Analysts, reviewing their work and helping develop their skills.
• Collaborate with internal teams to ensure effective communication and alignment on account performance and priorities.
• Contribute to new business opportunities through campaign analysis, insights and recommendations.
• Support wider strategic planning and account development initiatives.

Some of the requirements:

• Strong experience managing paid media campaigns across multiple accounts and platforms.
• Advanced knowledge of paid media platforms, campaign optimisation and performance analysis.
• Proven ability to manage complex, high-value accounts and deliver results against client KPIs.
• Excellent analytical skills, with the ability to interpret performance data and provide strategic recommendations.
• Experience supporting campaign forecasting, planning and testing strategies.
• Strong commercial awareness and an understanding of how paid media contributes to wider business objectives.
• Confident in communicating directly with clients and presenting campaign results and insights.
• Experience mentoring or supporting junior team members.
• Excellent organisational skills, with the ability to manage multiple accounts and competing priorities.
• Strong written and verbal communication skills, with a collaborative approach to working across teams.
• Ability to work independently, take ownership of campaign performance and contribute to strategic decision-making.