Paid Media Manager

Ronald James Group; Newcastle upon Tyne; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Ronald James Group is seeking an experienced Paid Media Manager to lead strategy and performance across a portfolio of client accounts. This hybrid Leeds-based role requires one day per week in the office, with responsibility for shaping paid media campaigns and driving ROI.

You will mentor junior team members, collaborate with internal teams, and play a pivotal role in new business opportunities and campaign reporting to leadership.

Qualifications

• Extensive experience managing paid media campaigns with proven strategy ownership.
• Strong ability to forecast budgets and plan campaigns to meet KPIs.
• Analytical mindset with the ability to translate data into actionable recommendations.

Responsibilities

• Lead paid media strategy across a portfolio of high-value client accounts, ensuring campaigns align with client objectives and KPIs.
• Own seasonal campaign planning, forecasting and budget management.
• Monitor and optimise campaign performance, identifying opportunities to improve results and maximise ROI.
• Develop integrated paid media strategies, considering how campaigns contribute to wider digital marketing activities.
• Build and maintain strong client relationships, providing strategic recommendations and presenting campaign performance.
• Manage and mentor Paid Media Analysts and Executives, supporting their professional development and progression.
• Conduct regular team check-ins, performance reviews and personal development planning.
• Collaborate with internal teams to ensure effective campaign delivery and alignment with client objectives.
• Contribute to new business opportunities through audits, proposals and pitch presentations.
• Provide regular updates to senior leadership on account performance, commercial opportunities and strategic developments.

Skills

Paid media management

Campaign strategy

Budget forecasting

Client relationships

Team mentoring

Analytics

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Reporting tools

Job description

We're working with an established digital marketing agency looking for an experienced Paid Media Manager to join their team in Leeds. This is an opportunity for a commercially minded paid media professional to take ownership of campaign strategy and performance across a portfolio of client accounts. You'll play an important role in driving results, developing client relationships and supporting the growth of the wider paid media team. Please note: This is a hybrid role requiring 1 day per week in the Leeds office.

Responsibilities

• Lead paid media strategy across a portfolio of high-value client accounts, ensuring campaigns align with client objectives and KPIs.
• Take ownership of seasonal campaign planning, forecasting and budget management.
• Monitor and optimise campaign performance, identifying opportunities to improve results and maximise return on investment.
• Develop integrated paid media strategies, considering how campaigns contribute to wider digital marketing activities.
• Build and maintain strong client relationships, providing strategic recommendations and presenting campaign performance.
• Manage and mentor Paid Media Analysts and Executives, supporting their professional development and progression.
• Conduct regular team check-ins, performance reviews and personal development planning.
• Collaborate with internal teams to ensure effective campaign delivery and alignment with client objectives.
• Contribute to new business opportunities through audits, proposals and pitch presentations.
• Provide regular updates to senior leadership on account performance, commercial opportunities and strategic developments.

Requirements

• Strong experience managing paid media campaigns, with proven responsibility for strategy and performance.
• Advanced knowledge of paid media platforms, campaign management and reporting tools.
• Excellent analytical skills, with the ability to interpret campaign data and make informed strategic recommendations.
• Strong commercial awareness, including experience with campaign forecasting, budgeting and performance optimisation.
• Proven ability to manage high-value client accounts and deliver results against agreed KPIs.
• Experience developing integrated digital marketing strategies across multiple channels.
• Confident in communicating with clients, presenting campaign results and providing strategic guidance.
• Experience mentoring, managing or supporting the development of junior team members.
• Strong organisational and time management skills, with the ability to oversee multiple accounts and priorities.
• Excellent communication and stakeholder management skills, with a collaborative approach to working across teams.
• Ability to take ownership of client strategy, identify opportunities for growth and contribute to wider business objectives.

Could this be the right next step for you?