Paid Media Manager / Strategist

This is HUB; Calverley; Hybrid; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Hybrid working (3 days office/2 days W

Top spec laptop

Birthday off work

Free parking

Lunches and social events

Employee Assistance Programme (EAP)

Travel discounts

Job summary

HUB, a Leeds-based integrated marketing agency, is seeking an experienced Paid Media Manager to lead ROI-focused campaigns across Google Ads, Microsoft Ads, Meta and more. You will work with our paid media and content teams to craft effective ads and optimize performance for B2C and B2B clients.

The role entails managing large budgets, developing strategic media plans, and delivering monthly performance reports while staying current with industry trends.

Qualifications

• 4+ years hands-on paid media management experience.
• Experience handling large budgets across Google/Microsoft Ads & Paid Social.
• Strong understanding of audience targeting and retargeting.
• Proficient in data analysis and campaign optimization tools.

Responsibilities

• Develop, execute, optimise and manage ROI-focused paid media campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn and more.
• Input into creative direction to ensure consistency across client campaigns.
• Write compelling paid media ads in collaboration with the content team.
• Track and optimise paid media performance metrics in-platform, onsite and externally.
• Produce performance reports (Excel/Google Sheets) and monthly client presentations (PowerPoint/Looker Studio).
• Support paid media proposals to generate new business.
• Develop ongoing paid strategies, budgets and channel mix to meet client expectations.
• Stay updated on the latest paid media trends and technologies.
• Collaborate with the team and liaise with clients to bring campaigns to life.

Skills

Paid media management

Google Ads

Microsoft Ads

Meta Ads

Audience targeting

Data analysis

Campaign optimization

Communication skills

Project management

B2C & B2B experience

Tools

Excel

Looker Studio

Google Sheets

PowerPoint

Job description

Position: Paid Media Manager
Experience: At least 4 years working in a similar role
Salary: Based on experience
Hours: Full – time
Location: Calverley, Leeds

About HUB

HUB is an integrated marketing agency based in Leeds. We are a collection of creative and technically skilled individuals, who have all been carefully selected to deliver the talent and enthusiasm needed to successfully deliver quality services for our client s. We’ve been working hard for over 19 years to achieve our vision.

HUB opened its doors in January 2007 as a startup, driven by three passionate individuals with a determination to succeed. Since then, the agency has recruited diverse and skilled individuals who fit with our ethos. These people have helped us grow to become a thriving business.

The company is built on a simple foundation of driving success for our clients, which ultimately means success for HUB . The core of our philosophy is that hard work and great ideas deliver both our vision and that of our clients, creating rewarding careers for talented individuals along the way.

Join our dynamic team and spearhead paid media campaigns that drive results!

We’re seeking a passionate and experienced paid media specialist to join our team and take charge of crafting and executing impactful campaigns for our esteemed clients. As a member within our paid media team, you will also play a role in shaping our paid offering and ensuring our clients achieve their marketing goals.

Main Duties

As part of the paid and overall performance team you will:

• Develop, execute, optimise and manage ROI focused paid media campaigns across various platforms including Google Ads, Bing, Meta, LinkedIn and more.
• Input into creative direction to ensure consistency across client campaigns and channels.
• Write compelling paid media ads, supported by the content team.
• Track and optimise paid media performance metrics in platform, onsite and externally.
• Produce performance reports (Excel/Google sheets) and monthly presentations to clients (PowerPoint/ Looker Studio).
• Support with paid media proposals to generate new business.
• Proactively develop clients ongoing paid strategies, budgets and channel mix to meet and exceed client expectations.
• Stay abreast of the latest paid media trends, platforms and technologies.
• Be part of overall team development inputting into team meetings as well as the overall performance team and broader business.
• Liaise directly with clients or client representatives to bring your work, successes and strategies to life.

Skills / Qualities

We are therefore looking for candidates with the following characteristics:

• Minimum of 4 years’ hands-on experience managing paid media campaigns with a proven track record of delivering successful, results-driven campaigns.
• Experience managing large budgets and campaigns across Google Ads, Microsoft Ads and Paid Social channels.
• Strong understanding of audience targeting, including demographics, interests, behaviours, and retargeting.
• Proficiency in data analysis and campaign optimisation tools to enhance ad performance.
• Excellent communication and collaboration skills.
• Ability to work independently and manage multiple projects simultaneously.
• Strong oral and written communication skills.
• Passion for paid advertising and a keen interest in emerging trends and technologies.
• Experience with B2C & B2B, lead generation, and e-commerce clients.

Nice To Haves:

• Experience with product feed management and optimisation.
• Experience with campaign creative planning and execution via a creative team.
• Experience working collaboratively with other channels to drive maximum client benefit.

What We Offer

• Hybrid working (3 days office/2 days optional home working).
• Top spec laptop to keep your work stream productive.
• Your birthday off work.
• Free parking.
• Regular free lunches and quarterly social events.
• Employee Assistance Programme (EAP).
• Access to discounted holiday travel booking.