Driver Communications and Engagement Lead

Bolt; Greater London; On-site; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Stock options

Wellness perks

1-month paid sabbatical after 5 years

Job summary

Bolt is looking for a Senior Operations Specialist based in Greater London to enhance driver engagement through communications and CRM strategies. In this hands-on role, you will lead campaigns across various channels including social media, WhatsApp, and email to boost awareness and adoption among drivers.

The ideal candidate will have over 3 years of experience in content creation and a strong grasp of community-building strategies in marketplace environments. This position offers a competitive salary, stock options, and wellness perks in a flexible hybrid work model.

Qualifications

• 3+ years of experience in content creation and communications.
• Experience with community building in gig economy or logistics.
• Excellent copywriting skills for diverse segments.

Responsibilities

• Lead and execute driver communication strategies across channels.
• Create compliant content tailored to driver audiences.
• Measure campaign performance through data-driven reporting.

Skills

Content creation

Social marketing

Campaign management

Copywriting

Performance tracking

Tools

Braze

Mailchimp

CleverTap

Job description

About the Role

We’re looking for a Senior Operations Specialist (Driver Engagement and Growth - Communications and CRM) to support in raising awareness and adoption of Bolt and increase engagement among our driver community. This is a hands‑on and impact‑focused role where you’ll be responsible for the strategy, planning and execution with drivers across multiple channels and be expected to operate with agility and independence.

You’ll collaborate with local ops, local marketing and central marketing specialist teams to shape and execute end‑to‑end communication strategies and campaigns tailored specifically for our drivers across social media, WhatsApp, email, and in‑person activations at local hubs.

Main Tasks and Responsibilities

• Lead and execute driver communication strategies and campaigns across multiple channels (email, WhatsApp, social media, in-app, and offline touchpoints) to support engagement, growth, and marketplace objectives.
• Partner with Central, Local Operations, Local Marketing, Lifecycle and Legal teams to plan and deliver effective communications for product launches, feature rollouts, regulatory updates and driver initiatives.
• Create, adapt and manage engaging, compliant content tailored to driver audiences, including social media content, newsletters, educational materials and hub assets.
• Develop targeted and segmented communication campaigns throughout the driver lifecycle, continuously testing and optimising content, timing and channels to maximise reach, adoption and engagement.
• Build trust and strengthen the driver community through clear, transparent and consistent communication while gathering and incorporating driver feedback into communication strategies.
• Measure campaign performance through data-driven reporting, tracking key metrics such as reach, engagement, adoption and conversions, and applying insights to improve future initiatives.

About You

• 3+ years of experience in content creation, communications, engagement, social marketing and campaign management.
• Experience with similar audiences, community building and/or marketplace environments (e.g. gig economy, platforms, logistics, mobility) is a strong plus.
• Comfortable creating your own social video content.
• Hands‑on experience with Braze, Mailchimp and CleverTap, as well as managing and monitoring social and digital channels (WhatsApp, Facebook groups, email, etc.).
• Excellent copywriting skills and the ability to adapt tone for different segments and platforms.
• Familiar with performance tracking, campaign reporting and insight generation.

Why you’ll love it here

• Accelerate your professional growth with unique career opportunities.
• Enjoy a rewarding salary and stock options, knowing that as Bolt succeeds, so do you.
• Take care of your physical and mental health with our wellness perks.
• Celebrate 5 years at Bolt with a 1-month paid sabbatical to recharge.
• Connect with colleagues at annual company events and smaller team gatherings.
• Balance flexibility and in-person collaboration with our hybrid model, including at least 12 monthly in-office days.

Everyone is Welcome

Bolt is an equal opportunity employer. We are committed to building a diverse and inclusive workplace where all qualified applicants are considered for employment without regard to race, colour, nationality, religion, gender or gender identity, sexual orientation, age or disability. We welcome applications from all backgrounds and are happy to make reasonable accommodations throughout our hiring process. If you require any adjustments, please let us know.